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Konsumentenverhalten
Design
741
design
447
Werbeträger
423
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351
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161
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122
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115
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Journal of marketing communications
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3
Journal of retailing
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Journal of retailing and consumer services
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail and distribution management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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SpringerLink / Bücher
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Academic journal of economic studies
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
Business horizons
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Der Markt : international journal of marketing
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Discussion paper / Centre for Economic Policy Research
1
Edition Horizont
1
Expert journal of marketing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Handbuch der Marktforschung
1
IJS studies in Judaica : conference proceedings of the Institute of Jewish Studies, University College London
1
Intellectual property, theory, culture
1
International advertising and communication : current insights and empirical findings
1
International journal of entrepreneurial venturing
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of retail & distribution management
1
Italian journal of marketing : ITJM
1
JMM : the international journal on media management
1
Journal of business research : JBR
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Journal of international consumer marketing
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Journal of marketing research
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
Saved in:
2
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Rural marketing, media planning and consumer protection
Agrawal, Meenu
-
2016
Persistent link: https://www.econbiz.de/10011617223
Saved in:
5
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
6
Analyzing consumer online behavior using user-level and aggregated advertising data
Nottorf, Florian
-
2013
Persistent link: https://www.econbiz.de/10010236326
Saved in:
7
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
8
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
9
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
10
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
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