Narrow search
Showing 1 - 3 of 3
Cover Image
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.; Greer, Clark F. - In: Journal of promotion management : JPM 21 (2015) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Cover Image
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven; Robinson, Jennifer A.; Reid, Ryan; … - In: Journal of promotion management : JPM 21 (2015) 5, pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Cover Image
US television product placements declined by 15% in the first half of 2008
Saini, Anne Noyes - In: Journal of promotion management : JPM 14 (2008) 1/2, pp. 77-83
Persistent link: https://www.econbiz.de/10003810655