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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.; Johnson, Richard M.; Neal, William D. - In: Marketing research and modeling : progress and …, (pp. 245-264). 2004
Persistent link: https://www.econbiz.de/10003243720
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Multidimensional scaling : concepts and applications
Green, Paul E.; Carmone, Frank J.; Smith, Scott M. - 1989
Persistent link: https://www.econbiz.de/10004122575