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The theory of allocation and its implications for marketing and industrial structure
Carlton, Dennis W. - 1991
Persistent link: https://www.econbiz.de/10000819721
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The theory of allocation and its implications for marketing and industrial structure : why rationing is efficient
Carlton, Dennis W. - In: The journal of law & economics 34 (1991) 2, pp. 231-262
Persistent link: https://www.econbiz.de/10001119351
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Effective resource allocation in PR and IR - linking the output and impact of corporate communications
Kovarova-Simecek, Monika - In: Conference proceedings trends in business communication 2016, (pp. 33-47). 2017
Persistent link: https://www.econbiz.de/10011619564
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Resource allocation heuristics for unknown sales response functions with additive disturbances
Gahler, Daniel; Hruschka, Harald - 2016
Persistent link: https://www.econbiz.de/10011576528
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Optimal resource allocation with time-varying marketing effectiveness, margins and costs
Raman, Kalyan; Mantrala, Murali K.; Sridhar, Shrihari; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10009490133
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Marketing resource allocation strategy
Shankar, Venkatesh - In: Handbook of marketing strategy, (pp. 153-171). 2012
Persistent link: https://www.econbiz.de/10009530865
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Assessing the effect of marketing investments in a business marketing context
Kumar, V.; Sriram, S.; Luo, Anita; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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Using CLV concept for marketing budgets allocation
Oyner, Olga К.; Sukhorukove, Olga - In: Journal of business market management : JBM 6 (2013) 2, pp. 91-106
The paper evaluates the usefulness of customer lifetime value (CLV) as a metric for marketing budget allocation by … that there is a potential for increased sales and CLVs when managers design resource allocation rules that maximize CLV …
Persistent link: https://www.econbiz.de/10009761758
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Allocation of a product between two markets, under uncertainty
Fishelson, Gideon - 1989
Persistent link: https://www.econbiz.de/10002795965