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~subject:"Aufsatzsammlung"
~subject:"Marketing"
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Aufsatzsammlung
Marketing
Marketingmanagement
3,532
Marketing management
3,305
Wein
2,522
marketing
2,497
Theorie
2,402
Theory
2,386
Deutschland
2,339
Konsumentenverhalten
2,150
Consumer behaviour
2,140
Wine
2,135
Germany
1,876
Weinbau
1,484
Wine industry
1,382
USA
1,374
United States
1,263
Management
1,190
Strategisches Management
1,132
Agribusiness
1,102
Marktforschung
999
Relationship marketing
909
Beziehungsmarketing
906
Werbung
847
Economics
829
Marketingtheorie
811
Markenführung
792
Brand management
777
Marketing theory
758
Agricultural and Food Policy
728
Market research
683
Online-Marketing
678
Internet marketing
669
Welt
667
World
659
Demand and Price Analysis
652
Crop Production/Industries
641
Advertising
619
Livestock Production/Industries
602
Innovation
598
Food Consumption/Nutrition/Food Safety
581
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Free
7,357
Undetermined
3,093
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Book / Working Paper
19,904
Article
8,241
Other
453
Journal
448
Type of publication (narrower categories)
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Article in journal
3,768
Aufsatz in Zeitschrift
3,768
Aufsatz im Buch
1,628
Book section
1,628
Hochschulschrift
1,382
Collection of articles of several authors
1,262
Sammelwerk
1,262
Graue Literatur
1,194
Non-commercial literature
1,194
Thesis
1,105
Lehrbuch
1,044
Textbook
875
Aufsatzsammlung
810
Konferenzschrift
631
Working Paper
535
Dissertation u.a. Prüfungsschriften
519
Bibliografie enthalten
473
Bibliography included
473
Arbeitspapier
449
Case study
340
Fallstudie
340
Conference proceedings
307
Ratgeber
252
Guidebook
234
Congress Report
172
Bibliographie
170
Handbook
170
Handbuch
170
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
Festschrift
122
Fallstudiensammlung
81
Reprint
80
Einführung
79
Bibliografie
64
Nachschlagewerk
64
Reference book
64
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49
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English
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French
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20
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16
Romanian
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13
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3
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2
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Kotler, Philip
221
Meffert, Heribert
212
Bruhn, Manfred
174
Pepels, Werner
120
Irwin, Scott H.
93
Fritz, Wolfgang
72
Kaiser, Harry M.
68
Belz, Christian
62
Wiedmann, Klaus-Peter
62
Wilson, William W.
61
Good, Darrel L.
60
Homburg, Christian
57
Bauer, Hans H.
51
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Reinecke, Sven
49
Kirchgeorg, Manfred
48
Zerres, Michael P.
47
Sheth, Jagdish N.
46
Tomczak, Torsten
46
Huber, Frank
44
Baker, Michael John
43
Jayne, Thomas S.
43
Kuß, Alfred
42
McDonald, Malcolm
42
Dichtl, Erwin
41
Garcia, Philip
41
Kreutzer, Ralf T.
41
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
38
Kleinaltenkamp, Michael
38
Backhaus, Klaus
37
Diller, Hermann
36
Ahlert, Dieter
35
Griffith, Garry R.
35
Mitev, Ariel Zoltán
35
Raffée, Hans
35
Weis, Hans Christian
35
Koschnick, Wolfgang J.
34
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Agricultural and Applied Economics Association - AAEA
538
Department of Agricultural, Food and Resource Economics, Michigan State University
227
Charles H. Dyson School of Applied Economics and Management, Cornell University
187
International Association of Agricultural Economists - IAAE
143
Department of Agribusiness and Applied Economics, North Dakota State University
142
European Association of Agricultural Economists - EAAE
136
Southern Agricultural Economics Association - SAEA
134
Springer Fachmedien Wiesbaden
123
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
121
Economic Research Service, Department of Agriculture
109
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
95
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
63
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Western Agricultural Economics Association - WAEA
40
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
37
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Department of Agricultural and Resource Economics, University of Maryland
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
23
Agricultural Marketing Service, Department of Agriculture
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
Fördergesellschaft Marketing an der Universität Augsburg
21
Agriculture Canada, Government of Canada
19
European Society for Opinion and Marketing Research
19
Department of Agricultural and Resource Economics, University of California-Davis
18
Edward Elgar Publishing
17
Farm Foundation
17
Agricultural Economics Society - AES
16
Department of Resource Economics and Environmental Sociology (REES), University of Alberta
16
Fakultät Wirtschafts- und Sozialwissenschaften, Universität Hohenheim
16
Department of Agricultural, Food and Resource Economics, Rutgers University-New Brunswick
15
Haufe-Lexware GmbH & Co. KG
15
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SpringerLink / Bücher
391
Journal of Food Distribution Research
205
Journal of business research : JBR
160
Europäische Hochschulschriften / 5
134
Springer eBook Collection
124
Journal of Agricultural and Applied Economics
123
Industrial marketing management : the international journal for industrial and high-tech firms
107
International Food and Agribusiness Management Review
89
Springer eBook Collection / Business and Economics
88
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Lehrbuch
76
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
69
Journal of marketing management : MM
68
Gabler Edition Wissenschaft
66
EB Series
64
Journal of Agribusiness
63
Economics Papers from University Paris Dauphine
61
Journal of marketing education : JME
61
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Journal of marketing
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Food Security Collaborative Working Papers
57
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
54
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
Choices
53
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
52
Journal of historical research in marketing
52
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
50
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
49
Arbeitspapier / Institut für Marketing, Universität Mannheim
48
2009 Conference, August 16-22, 2009, Beijing, China
47
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Source
All
ECONIS (ZBW)
14,944
USB Cologne (EcoSocSci)
6,923
RePEc
5,099
BASE
1,669
USB Cologne (business full texts)
163
EconStor
156
OLC EcoSci
70
Other ZBW resources
18
ArchiDok
4
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1
Quantifizierung des Einflusses der äußeren Produktgestaltung auf die Geschmacksbewertung und auf die Kaufbereitschaft bei
Wein
mittels eines Charakteristikamodells
Szolnoki, Gergely
;
Hoffmann, Dieter
;
Herrmann, Roland
- In:
Journal of International Agricultural Trade and Development
60
(
2011
)
1
Verbraucherbefragung kombiniert wird, zeigt starke Wirkungen der äußeren Produktgestaltung auf die Kaufbereitschaft bei
Wein
, wenn eine …
Persistent link: https://www.econbiz.de/10011143136
Saved in:
2
When does the price affect the taste? Results from a wine experiment
Almenberg, Johan
;
Dreber, Anna
-
2009
supports the notion that price not only serves to clear markets, it also serves as a
marketing
tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
Saved in:
3
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel : theoretische Analyse und empirische Messung am Beispiel
Wein
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
4
Problemfelder des Handelsmarketings für
Wein
im Lebensmittelhandel : empirische Studie am Beispiel der Einkaufsstätte Verbrauchermarkt
Veit, Klaus
-
1996
Persistent link: https://www.econbiz.de/10000601980
Saved in:
5
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
6
Determinants of consumer behaviour in novice markets : the case of wine
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10011418409
Saved in:
7
Collaborative
marketing
in a premium wine region : the role of horizontal networks
Lewis, Gemma Kate
;
Byrom, John
;
Grimmer, Martin
- In:
International journal of wine business research : IJWBR
27
(
2015
)
3
,
pp. 203-219
Persistent link: https://www.econbiz.de/10011477518
Saved in:
8
Luxury wine
marketing
: the art and science of luxury wine branding
Yeung, Peter
;
Thach, Liz
-
2019
Persistent link: https://www.econbiz.de/10012062825
Saved in:
9
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
10
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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