selected accommodation, tourism season, quality levels of the service, and satisfaction and return intention. Recognizing these … groups is a crucial requirement for the design of marketing strategies that allow to increasing tourism demand in Merida …

This paper provides an overview of segmentation research issues in the field of tourism. Several gaps in tourism … periods and competing destinations. Following the identification of gaps in tourism segmentation research, a holistic approach … to segmentation in tourism is presented as a tool for filling these gaps. The proposed approach is an ongoing, cyclical …

brand positioning strategy development. It demonstrates application of the theoretical attitude of segmentation on practical … example of Bosch home appliances brand. Summary contains comparison of theory and practical case of segmentation and targeting …

motivation and benefit segmentation, and segment online rural tourists in Finland. Data is collected in a rural tourism affiliate …Rural tourism is an important form of tourism in many countries, including Finland. To understand rural tourists …’ behaviour and help tourism companies market their products more efficiently many scholars have segmented rural tourists in …

been condemned as one of the worst offenders on earth in terms of pollution. The textile industry in India has largely been …

This paper reports the findings of a study conducted in Goa, India, with the objective of segmenting resort visitors …

been condemned as one of the worst offenders on earth in terms of pollution. The textile industry in India has largely been …

policies are likely to increase social welfare by diminishing economic and social segmentation between the two communities …