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~subject:"Markenartikel"
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United States
Markenartikel
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Gupta, Rangan
79
Baghestani, Hamid
31
Marcellino, Massimiliano
27
Diebold, Francis X.
25
Rossi, Barbara
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Dawes, John
23
Pierdzioch, Christian
23
Han, Heesup
22
Kilian, Lutz
22
Lusk, Jayson L.
22
Phau, Ian
22
Watson, Mark W.
22
Ravazzolo, Francesco
21
Timmermann, Allan
21
Sarkar, Abhigyan
19
Swanson, Norman R.
19
Fournier, Susan
18
Stock, James H.
18
Balcilar, Mehmet
17
Clark, Todd E.
17
Fetscherin, Marc
17
Hildebrandt, Lutz
17
Miller, Stephen M.
17
Clements, Michael P.
16
Dubé, Jean-Pierre
16
Franses, Philip Hans
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Ghysels, Eric
15
Goldsmith, Ronald E.
15
McCracken, Michael W.
15
Paap, Richard
15
Stavins, Joanna
15
Bronnenberg, Bart J.
14
Diamantopoulos, Adamantios
14
Einav, Liran
14
Guo, Hui
14
Huber, Frank
14
Jang, Soocheong
14
Keller, Kevin Lane
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
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Federal Reserve Bank of St. Louis
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Friedrich-Schiller-Universität Jena
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USA / Bureau of Foreign and Domestic Commerce
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Verlag Dr. Kovač
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Federal Reserve Bank of Cleveland
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Federal Reserve Bank of New York
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Federal Reserve System / Division of Research and Statistics
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IGI Global
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INSEAD
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Boston College / Department of Economics
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Working paper / National Bureau of Economic Research, Inc.
338
Journal of business research : JBR
288
Journal of retailing and consumer services
219
The journal of brand management : an international journal
193
The journal of product & brand management
182
Journal of consumer research : JCR ; an interdisciplinary bimonthly
179
Psychology & marketing
129
International journal of forecasting
115
Discussion paper / Centre for Economic Policy Research
91
International journal of hospitality management
82
Journal of fashion marketing and management
80
The review of financial studies
80
NBER working paper series
71
The journal of consumer marketing
71
Journal of forecasting
65
Applied economics
62
Journal of international consumer marketing
62
American journal of agricultural economics
60
European journal of marketing : EJM
60
International journal of consumer studies
60
Asia Pacific journal of marketing and logistics
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
The review of economics and statistics
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of the Academy of Marketing Science
50
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
49
The American economic review
48
International journal of retail & distribution management
47
Working paper
47
Finance and economics discussion series
46
Journal of money, credit and banking : JMCB
46
Marketing letters : a journal of research in marketing
45
Journal of advertising research
44
Economics letters
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing
43
Economic review
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
Journal of marketing theory and practice
37
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
32
EconStor
8
RePEc
6
USB Cologne (business full texts)
1
BASE
1
ArchiDok
1
OLC EcoSci
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1
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
2
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
3
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
4
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
5
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
6
Markenmythos : Verkörperung eines attraktiven Wertesystems
Bismarck, Wolf-Bertram von
;
Baumann, Stefan
-
1995
Persistent link: https://www.econbiz.de/10000915588
Saved in:
7
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
8
Measuring the impact of health awareness on food demand
Jensen, Helen H.
- In:
Review of agricultural economics : RAE
14
(
1992
)
2
,
pp. 299-312
Persistent link: https://www.econbiz.de/10001134704
Saved in:
9
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
10
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
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