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1
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
2
Social customer relationship management, election and political campaign
Muhammad Anshari
;
Mohammad Nabil Almunawar
- In:
International journal of electronic customer …
11
(
2017/2018
)
4
,
pp. 332-346
Persistent link: https://www.econbiz.de/10011989791
Saved in:
3
Web 2.0 and politics : the 2008 US presidential election and an e-politics research agenda
Wattal, Sunil
;
Schuff, David
;
Mandviwalla, Munir
; …
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 669-688
Persistent link: https://www.econbiz.de/10008748466
Saved in:
4
The role of blogs on a successful political branding strategy
Casaló, Luis
;
Guinaliu, Miguel
;
Flavián Blanco, Carlos
- In:
Contemporary research in e-branding
,
(pp. 16-30)
.
2009
Persistent link: https://www.econbiz.de/10003778158
Saved in:
5
Curtailing false news, amplifying truth
Guriev, Sergej
;
Henry, Emeric
;
Marquis, Théo
; …
-
2023
Persistent link: https://www.econbiz.de/10014441376
Saved in:
6
The effect of political neuromarketing 2.0 on election outcomes : the case of Trump's presidential campaign 2016
Hegazy, Islam Mohamed
- In:
Review of economics and political science : REPS
6
(
2021
)
3
,
pp. 235-251
case study by presenting the history and causes of online voter microtargeting in the
USA
, and analyzing the political …
Persistent link: https://www.econbiz.de/10012615363
Saved in:
7
Brand management and relationship marketing in online environments
Lilleker, Darren G.
;
Jackson, Nigel
- In:
Political marketing in the United States
,
(pp. 165-184)
.
2014
Persistent link: https://www.econbiz.de/10010417791
Saved in:
8
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
9
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
10
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
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