Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Xiao-Liang Shen, Yang-Jun Li, Yongqiang Sun, Zhenjiao Chen, Feng Wang
| Year of publication: |
2019
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|---|---|
| Authors: | Shen, Xiao-Liang ; Li, Yang-Jun ; Sun, Yongqiang ; Chen, Zhenjiao ; Wang, Feng |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 2, p. 294-305
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| Subject: | Social commerce | Customer engagement | Technology attractiveness | Community involvement | Personal interest | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011997664