What motivates customers to participate in social commerce? : the impact of technological environments and virtual customer experiences
Hong Zhang; Yaobin Lu; Sumeet Gupta; Ling Zhao
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Hong ; Lu, Yaobin ; Gupta, Sumeet ; Zhao, Ling |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 51.2014, 8, p. 1017-1030
|
| Subject: | Social commerce | Social media | Technological environment | Virtual customer experience | S-O-R model | Participation behavior | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466480