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Rafieian, Omid; Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 193-216

Persistent link: https://www.econbiz.de/10012504914

Chakraborty, Archishman; Harbaugh, Rick - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 382-400

Persistent link: https://www.econbiz.de/10010370709

Johnson, Garrett A.; Shriver, Scott K.; Du, Shaoyin - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10012183069

Soleymanian, Miremad; Weinberg, Charles B.; Zhu, Ting - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 21-43

Persistent link: https://www.econbiz.de/10011999545

Belleflamme, Paul; Lam, Wing Man Wynne; Vergote, Wouter - In: Marketing science : the marketing journal of the … 39 (2020) 5, pp. 996-1015

Persistent link: https://www.econbiz.de/10012305121

Schneider, Matthew J.; Jagpal, Sharan; Gupta, Sachin; … - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 153-171

Persistent link: https://www.econbiz.de/10011818484

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73

Persistent link: https://www.econbiz.de/10009511628

Jindal, Niket; McAlister, Leigh - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 555-572

Persistent link: https://www.econbiz.de/10011313061

Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258

Persistent link: https://www.econbiz.de/10010358784