Narrow search
Showing 1 - 6 of 6
Cover Image
Advertising agency operating efficiency
Cheong, Yunjae; Kim, Kihan; Combs, Justin - In: Journal of marketing communications 22 (2016) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
Cover Image
The advertising creative process : a study of UK agencies
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Cover Image
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 22 (2016) 6, pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Cover Image
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna; Mainela, Tuija; Tähtinen, Jaana - In: Journal of marketing communications 22 (2016) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
Cover Image
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen; Laurie, Sally - In: Journal of marketing communications 25 (2019) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Cover Image
A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair; Prinsloo, Johannes Jürgens; Gawlik, … - In: Journal of marketing communications 29 (2023) 1, pp. 46-66
Persistent link: https://www.econbiz.de/10014232398