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Persistent link: https://www.econbiz.de/10010515843
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area...
Persistent link: https://www.econbiz.de/10008787949
Customer satisfaction is one of the most important concepts in economic research literature, having been the focus of countless studies. However, as economic knowledge enhances, there is a need for defining new concepts related to satisfaction, which place emphasis on different aspects: customer...
Persistent link: https://www.econbiz.de/10011019878
Researchers have shown that there is a relationship between the retail environment and revenue in retail and service outlet stores, satisfaction and product selections and evaluations. A consumer's retail experience is affected by their emotional states, retail store attributes and parking...
Persistent link: https://www.econbiz.de/10010669401