This research explores a specific scale for luxury brand attachment (LBA). In the research LBA is defined as “the emotional bond that connects a consumer to the luxury brand and develops deep feelings within the consume r towards the luxury brand”. Brand attachment in the luxury branding...

Despite the constant efforts of organizations and law enforcement agencies to stop counterfeit luxury brands, it still remains as one of the most challenging issues for not only genuine luxury brands but also policy makers around the world. In recent years, counterfeit luxury brand consumption...

While there is ample evidence that consumer attachment varies across luxury and non-luxury brands, there is a lack of research in understanding the predictors, moderators and consequences of luxury brand attachment. This paper aims to develop and test a research model for luxury brand attachment...