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The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.; Spanjol, Jelena; Qualls, William J. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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Virtual word of mouth and willingness to pay for consumer electronic innovations
Parry, Mark E.; Kawakami, Tomoko - In: The journal of product innovation management : an … 32 (2015) 2, pp. 192-200
Persistent link: https://www.econbiz.de/10010511293
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The impact of word of mouth sources on the perceived usefulness of an innovation
Kawakami, Tomoko; Parry, Mark E. - In: The journal of product innovation management : an … 30 (2013) 6, pp. 1112-1127
Persistent link: https://www.econbiz.de/10010210887
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The antecedents and consequences of affordable value innovations for emerging markets
Ernst, Holger; Kahle, Hanna Nari; Dubiel, Anna; Prabhu, … - In: The journal of product innovation management : an … 32 (2015) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10010500821
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Ready, steady, green : examining the effectiveness of external policies to enhance the adoption of eco-friendly innovations
Heidenreich, Sven; Spieth, Patrick; Petschnig, Martin - In: The journal of product innovation management : an … 34 (2017) 3, pp. 343-359
Persistent link: https://www.econbiz.de/10011822592
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Consumer innovativeness and the use of new versus extended brand names for new products
Klink, Richard R.; Athaide, Gerard A. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10003937617
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Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.; Jager, Wander; Bijmolt, Tammo H. A.; … - In: The journal of product innovation management : an … 27 (2010) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
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Subproblem decomposition : an exploratory research method for effective incremental new product development
Ruiz, Dirk; Jain, Dipak; Grayson, Kent - In: The journal of product innovation management : an … 29 (2012) 3, pp. 385-404
Persistent link: https://www.econbiz.de/10009559969
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Are virtual markets efficient predictors of new product success? : the case of the Hollywood Stock Exchange
Karniouchina, Ekaterina V. - In: The journal of product innovation management : an … 28 (2011) 4, pp. 470-484
Persistent link: https://www.econbiz.de/10009160946
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How do consumer characteristics affect the bias in measuring willingness to pay for innovative products?
Hofstetter, Reto; Miller, Klaus Matthias; Krohmer, Harley; … - In: The journal of product innovation management : an … 30 (2013) 5, pp. 1042-1053
Persistent link: https://www.econbiz.de/10010128222