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Beneficios relacionales, satisfacción y lealtad en el comercio minorista: Una comparativa intersectorial
Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108
In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...
Persistent link: https://www.econbiz.de/10010280503
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Family and relationship benefits of travel experiences : a literature review
Durko, Angela M.; Petrick, James F. - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 720-730
Persistent link: https://www.econbiz.de/10010200128
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Is travel better than chocolate and wine? : the benefits of travel ; a special series
Petrick, James F.; Huether, David - In: Journal of travel research : a quarterly publication of … 52 (2013) 6, pp. 705-708
Persistent link: https://www.econbiz.de/10010200135
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Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz; Fuentes-Blasco, Maria; Gil … - In: The journal of business & industrial marketing 29 (2014) 3, pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Typology and effects of co-opetition in buyer-supplier relatiosnships : evidence from the Chinese home appliance industry
Liu, Yi; Luo, Yadong; Yang, Pianpian; Maksimov, Vladislav - In: Management and organization review : MOR ; the journal … 10 (2014) 3, pp. 439-465
Persistent link: https://www.econbiz.de/10010476797
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Segmentación de clientes del comercio minorista en función de los beneficios de la relación minorista-consumidor
Berenguer Contrí, Gloria; Gil Saura, Irene; Ruiz … - In: Información comercial española : ICE : revista de … 844 (2008), pp. 219-236
Persistent link: https://www.econbiz.de/10010488620
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Effects of relationship benefits and relationship proneness on relationship outcomes : a three-country comparison
Wei, Yujie; MacIntyre, Faye S.; Soparnot, Richard - In: Journal of strategic marketing 23 (2015) 5, pp. 436-456
Persistent link: https://www.econbiz.de/10011479434
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Capturing customer's store loyalty through relationship benefits : moderating effect of retail innovation
Channa, Nisar Ahmed; Bhutto, Maqsood Hussain; Bhutto, … - In: European business review 34 (2022) 1, pp. 20-40
Persistent link: https://www.econbiz.de/10013164642
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The assessment of the features of inter-organisational relationships : benefits, duration, repeatability and maturity of the relationship with the company's stakeholders
Drewniak, Zbigniew; Drewniak, Rafal; Karaszewski, Robert - In: European research studies 23 (2020) 5, pp. 443-461
Persistent link: https://www.econbiz.de/10012510738