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Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung; Juo, Wei-Jr - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
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Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.; Smith, Jeffery S.; Cronin, J. J. - In: Journal of strategic marketing 27 (2019) 6, pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Eco marketing and innovations in developing sustainable and green environmental standards
Pandey, Soumya - In: International journal of business innovation and research 18 (2019) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10012024744
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Eco-product choice cuts both ways : how proenvironmental licensing versus reinforcement is contingent on environmental consciousness
Garvey, Aaron M.; Bolton, Lisa E. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 2, pp. 284-298
Persistent link: https://www.econbiz.de/10011770946
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Green values and buying behaviour of consumers in Saudi Arabia : an empirical study
Rehman, Anis Ur - In: International journal of green economics 11 (2017) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10011905141
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Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May; Chua, Bee-Lia; Pipatpong Fakfare; … - In: Journal of travel and tourism marketing 41 (2024) 4, pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
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A Path towards a greener future : fostering green supply chain, green marketing and environmental sustainability
Khan, Muhammad R.; Khan, Naveed R.; Tufail, Muhammad M. B. - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 19 (2023) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014259017
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Modelling consumers' environmental responsibility and understanding of eco-labels : a conceptual framework for empirical research in Malaysia
Khan Md. Raziuddin Taufique; Chamhuri Siwar; Talib, … - In: International journal of green economics 8 (2014) 3/4, pp. 199-225
Persistent link: https://www.econbiz.de/10011346385
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Impediments to adoption of green products : an ISM analysis
Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520
Persistent link: https://www.econbiz.de/10010467285