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Re-written by machine and new technology: Did the Internet kill the Video Star
Horváth, Dóra; Csordás, Tamás; Nyirő, Nóra - 2012
The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform...
Persistent link: https://www.econbiz.de/10010353071
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E-learning Skill and Use in EU Countries – A Statistical Analysis
Petákné Balogh, Anikó - 2013
The article investigates the division between member states of the European Union considering the aspect of their level of information and communication technology (ICT) development focusing on e-learning. With the help of discriminant analysis the countries are categorized into groups based on...
Persistent link: https://www.econbiz.de/10011316342
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The half-blind watchdog. Remarks on the online citizenship, transparency and public administration’s integrity in Hungary
Bokor, Tamás - 2014
Albeit Hungary is in the first third of the world in the field of transparency and accountability, its position is quite weak in the European Union as well as among the world’s most developed countries at all. In this paper, four reasons of this weakness are observed: existence of digital...
Persistent link: https://www.econbiz.de/10011658677
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Finding early adopters of innovation in social networks
Sziklai, Balázs; Lengyel, Balázs - 2023
Social networks play a fundamental role in the diffusion of innovation through peers’ influence on adoption. Thus, network position including a wide range of network centrality measures has been used to describe individuals’ affinity to adopt an innovation and their ability to propagate...
Persistent link: https://www.econbiz.de/10013471847
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Through the kaleidoscope: media consumption patterns in the participatory cross-media era
Varga, Zsolt; Nyirő, Nóra - 2014
The paper aims to identify actual media audiences of different mass- and non-mass media types through identifying those audience clusters consuming not different but differentiable media mixes. A major concern of the study is to highlight the transformation of mass media audiences when...
Persistent link: https://www.econbiz.de/10010352949
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The New (Marketing) Role of Firms as Media Content Providers – The case of SME’s Strategic Social Media Presence
Csordás, Tamás; Gáti, Mirkó - 2014
“content marketing”. This study incorporates the perspective of small and medium-sized enterprises (SMEs) into the scope of … social media (SM) as a marketing communications and media content distribution system. In an exploratory content analysis of … marketing communications with special attention to their usage of media-specific contents. SM impels companies to eventually …
Persistent link: https://www.econbiz.de/10010352950
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Winning Media Strategies in the Time of the Economic Crisis
Horváth, Dóra; Mitev, Ariel Zoltán; Bauer, András - 2014
At the time of the economic crisis cutting marketing and media expenses is a common corporate reaction. While this … desired level in marketing communication practices even in crisis periods. …
Persistent link: https://www.econbiz.de/10010352952
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Online vs. Offline Gossip as a Source of Corporate Communicative Advantage
Horváth, Dóra; Mitev, Ariel Zoltán; Bauer, András; … - 2010
In a world that may be described by information revolution, it is becoming more and more important to discover the diffusion of information and news in a new technological environment. We are not dependent but, more in control of receiving and forwarding information in this technology driven...
Persistent link: https://www.econbiz.de/10010353079
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Antecedents of loyalty for food products – Investigating the effects of subjective constructs
Gyulavári, Tamás; Dörnyei, Krisztina - 2012
Our research aimed to reveal the effects that can be observed during the buying process of food products and can influence the decisions of customers. We focused on the role of enduring involvement in customers’ behavioural loyalty, that is, the repurchase of food brands. To understand this...
Persistent link: https://www.econbiz.de/10011287909
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The Role of Marketing in Corporate Competitiveness: Marketing Practice Analysis of Hungarian Companies
Kenesei, Zsófia; Gyulavári, Tamás; Seer, László - 2013
The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of … marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market … performance has been investigated. In frame of the Hungarian Competitiveness Studies, 300 marketing executives were surveyed to …
Persistent link: https://www.econbiz.de/10011287910