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Strategic market creation : a new perspective on marketing and innovation management
5
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3
Frontrunners or copycats?
3
Product research : the art and science behind successful product launches
3
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2
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2
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2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
2
Marketing im gesellschaftlichen Dialog
2
The Oxford handbook of innovation management
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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1
Aufbruch : Ingredient Branding schafft Werte
1
Betriebliches Umweltmanagement in Deutschland : eine Positionsbestimmung aus Sicht von Politik, Wissenschaft und Praxis ; Vortragsband zur Herbsttagung der "Wissenschaftlichen Kommission Umweltwirtschaft" im Verband der Hochschullehrer für Betriebswirtschaft e.V., 12. bis 14. November 1998, Johannes-Gutenberg-Universität Mainz
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Cracking the code : leveraging consumer psychology to drive profitability
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Demand, complexity, and long-run economic evolution
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Dexterity in global business : a cross-dimensional analysis
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Digitale Transformation des Marketing
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E-business and telecommunications : 4th international conference ; revised selected papers
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E-retailing challenges and opportunities in the global marketplace
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2022
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Entrepreneurial Innovation : Strategy and Competition Aspects
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The conceptualization and measure of creativity : implications for research in marketing and consumer behavior
Priester, Joseph R.
;
Fleming, Monique A.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 193-222)
.
2020
Persistent link: https://www.econbiz.de/10012321161
Saved in:
2
User
innovation
: business and consumers
De Jong, Jeroen P. J.
;
Hippel, Eric von
- In:
Handbook of innovation indicators and measurement
,
(pp. 109-132)
.
2013
Persistent link: https://www.econbiz.de/10010194827
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3
Towards more intertwined
innovation
types :
innovation
through experience design focusing on customer interactions
Eide, Dorthe
;
Larsson Mossberg, Lena
- In:
Handbook on the experience economy
,
(pp. 248-268)
.
2013
Persistent link: https://www.econbiz.de/10010222874
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4
Innovate by anticipating customer needs
Seidenberg, Ivan
- In:
Sparking innovation
,
(pp. 12-16)
.
2008
Persistent link: https://www.econbiz.de/10003758896
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5
Schumpeterian Customers? How Active Users Co-create Innovations
Grabher, Gernot
;
Ibert, Oliver
- In:
The new Oxford handbook of economic geography
.
2018
Persistent link: https://www.econbiz.de/10013475878
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6
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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7
Nachhaltigkeitskriterien und deren Wirkung auf die Wirtschaftlichkeit von Innovationen
Frey, Oliver
;
Munz, Michael
;
Stilz, Julia
- In:
Nachhaltige Unternehmensführung : aktuelle Fragen zur …
,
(pp. 41-66)
.
2015
Persistent link: https://www.econbiz.de/10010530678
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8
Challenges in integrating voice of the customer in advanced vehicle development process : a practitioner's perspective
Rajagopalan, Srinivasan
- In:
Product research : the art and science behind …
,
(pp. 199-209)
.
2009
Persistent link: https://www.econbiz.de/10003977227
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9
Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation : integrative …
,
(pp. 403-414)
.
2017
Persistent link: https://www.econbiz.de/10011663062
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10
Selling innovative products to anxious consumers
Huang, Yufei
;
Gokpinar, Bilal
;
Tang, Christopher S.
; …
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 29-46)
.
2020
Persistent link: https://www.econbiz.de/10012146855
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