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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Leveraging internal resources and external business networks for new product success : a dynamic capabilities perspective
Zhang, Junfeng; Wu, Wei-ping - In: Industrial marketing management : the international … 61 (2017), pp. 170-181
Persistent link: https://www.econbiz.de/10011704345
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Why frontline employees engage as idea collectors : an assessment of underlying motives and critical success factors
Woisetschläger, David; Hanning, Debra; Backhaus, Christof - In: Industrial marketing management : the international … 52 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011447498
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas
O'Cass, Aron; Heirati, Nima; Ngo, Liem Viet - In: Industrial marketing management : the international … 43 (2014) 5, pp. 862-872
Persistent link: https://www.econbiz.de/10010404062
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Divergent thinking and market visioning competence : an early front-end radical innovation success typology
Reid, Susan E.; DeBrentani, Ulrike; Kleinschmidt, Elko J. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311
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The effect of radical innovation in/congruence on new product performance
Baker, William E.; Sinkula, James M.; Grinstein, Amir; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1314-1323
Persistent link: https://www.econbiz.de/10010473330
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How inter-firm cooperation and conflicts in industrial clusters influence new product development performance? : the role of firm innovation capability
Xu, Rui; Wu, Jianlin; Gu, Jibao; Raza-Ullah, Tatbeeq - In: Industrial marketing management : the international … 111 (2023), pp. 229-241
Persistent link: https://www.econbiz.de/10014369267