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customers' needs. We find that customer participation has a positive impact on satisfaction and behavioral intentions …
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Service modularization is gaining increasing attention from scholars and practitioners. However, it must be noted that the essence of service modularization is still not well understood, and its purposefulness of practical application has not yet been well explored. This conceptual paper...
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‐scale, representative, cross‐sectional studies in different service industries based on the European Customer Satisfaction Index framework … quality, customer satisfaction, customer trust, and ultimately customer loyalty toward a service provider. Customization has … both direct and mediated effects on customer loyalty and interacts with the effects of customer satisfaction and customer …
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