Coelho, Pedro S.; Henseler, Jörg - In: European Journal of Marketing 46 (2012) 3/4, pp. 331-356
‐scale, representative, cross‐sectional studies in different service industries based on the European Customer Satisfaction Index framework … quality, customer satisfaction, customer trust, and ultimately customer loyalty toward a service provider. Customization has … both direct and mediated effects on customer loyalty and interacts with the effects of customer satisfaction and customer …