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Marketers' influence on media...
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Werbung
72
Advertising
41
Advertising effects
22
Werbewirkung
22
Consumer behaviour
19
Konsumentenverhalten
19
advertising
16
Internet marketing
13
Online-Marketing
13
Vereinigte Staaten
11
Börsenkurs
5
Marketing management
5
Marketingmanagement
5
Share price
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USA
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United States
5
Anzeige
4
Firm value
4
Preismanagement
4
Pricing strategy
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Social Web
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Social web
4
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4
Ausgaben
3
Brand
3
Brand management
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Expenditure
3
Markenartikel
3
Markenführung
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Marketing
3
Mobile Marketing
3
Mobile marketing
3
Product quality
3
Produktqualität
3
Viral marketing
3
Virales Marketing
3
Advertising regulation
2
Aktienmarkt
2
COVID-19
2
Communication
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Wilbur, Kenneth C.
4
Katona, Zsolt
3
Becker, Maren
2
Farris, Paul W.
2
Gordon, Brett R.
2
Hoffmann, Arvid O. I.
2
Jerath, Kinshuk
2
Narayanan, Sridhar
2
Reinartz, Werner J.
2
Shin, Jiwoong
2
Stremersch, Stefan
2
Aaker, David A.
1
Abruzzini, Pompeo
1
Agrawal, Nidhi
1
Albion, Mark S.
1
Allard, Thomas
1
Antia, Kersi D.
1
Aspara, Jaakko
1
Backman, Jules
1
Banks, Seymour
1
Batra, Rajeev
1
Belson, William A.
1
Berkmann, Manuel
1
Blackwell, Roger D.
1
Bloom, Paul N.
1
Bruzzone, Donald E.
1
Carrick Jr., Paul M.
1
Chen, Yubo
1
Cheong, Chee Seng
1
Cooney, Kevin J.
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Cox, Anthony D.
1
Cox, Dena
1
Craig, C. Samuel
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Currim, Imran S.
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Dahlén, Micael
1
Dall'Olio, Filippo
1
Dost, Florian
1
Du, Rex Yuxing
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1
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Journal of marketing
Journal of advertising research
231
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
188
Journal of business research : JBR
182
Journal of advertising : official publication of the American Academy of Advertising
172
Journal of advertising
159
Journal of marketing communications
152
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of promotion management : JPM
85
NBER working paper series
73
Journal of historical research in marketing
71
European journal of marketing : EJM
70
European journal of operational research : EJOR
70
Marketing Science
69
SpringerLink / Bücher
69
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
65
Journal of retailing and consumer services
63
International journal of internet marketing and advertising : IJIMA
62
NBER Working Paper
59
CESifo working papers
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of media business studies
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Working paper / National Bureau of Economic Research, Inc.
50
Journal of business ethics : JOBE
47
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
45
Discussion papers / CEPR
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
Young consumers : insight and ideas for responsible marketers
43
Markenartikel : das Magazin für Markenführung
39
Applied economics
38
Economics letters
38
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ECONIS (ZBW)
76
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1
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1
When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Chen, Yubo
;
Liu, Yong
;
Zhang, Jurui
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10009737482
Saved in:
2
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
3
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
4
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
5
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
6
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
7
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
8
Political management, research and development, and
advertising
capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
9
The impact of
advertising
and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
10
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
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