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Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic … Internet content has generally remained the same: zero. Because no transaction records the "purchase" of this content, its … value is not reflected in measured growth and productivity. To capture the contribution of the "free" Internet, we model the …
Persistent link: https://www.econbiz.de/10011891856
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Wikis and their adoption : factors influencing user behaviour
Kosalge, Parag Uma - In: International journal of business information systems : … 21 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011520310
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Online document editing and collaboration web services : factors influencing adoption
Kosalge, Parag Uma - In: International journal of business innovation and research 14 (2017) 1, pp. 59-70
Persistent link: https://www.econbiz.de/10011840497
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Artificial intelligence in marketing : a systematic literature review
Chintalapati, Srikrishna; Pandey, Shivendra Kumar - In: International journal of market research 64 (2022) 1, pp. 38-68
Persistent link: https://www.econbiz.de/10012794296
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>; … - 2023
Persistent link: https://www.econbiz.de/10014444517
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Information and ill-structured decisions : the effects of web use and feedback
Carr, David McLain; Wu, Jinpei - In: International journal of decision sciences, risk and … 10 (2022) 3/4, pp. 189-211
Persistent link: https://www.econbiz.de/10014307988
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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications
Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182
Persistent link: https://www.econbiz.de/10012105487