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Marketing strategies : new approaches, new techniques
McDonald, Malcolm (ed.) - 1995 - 1. publ.
Persistent link: https://www.econbiz.de/10000543648
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Strategic marketing planning
McDonald, Malcolm - 1996 - 2nd ed
Persistent link: https://www.econbiz.de/10000590826
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Digitaler Darwinismus : der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
Kreutzer, Ralf T.; Land, Karl-Heinz - 2016 - 2. Auflage
Persistent link: https://www.econbiz.de/10011415103
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Praxisorientiertes Marketing : Grundlagen - Instrumente - Fallbeispiele
Kreutzer, Ralf T. - 2017 - 5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011640115
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Digital darwinism : branding and business models in jeopardy
Kreutzer, Ralf T. - 2014
Persistent link: https://www.econbiz.de/10010416477
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Digitale Revolution : Auswirkungen auf das Marketing
Kreutzer, Ralf T. - 2015
Persistent link: https://www.econbiz.de/10011292473
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Marketing : a complete guide
McDonald, Malcolm; Christopher, Martin - 2003 - [New ed.]
Persistent link: https://www.econbiz.de/10001721107
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Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10003798578