various platforms provide new questions and promising research opportunities for marketing researchers. This monograph begins … design, formats, and features that are currently debated in the marketing literature. Some of these issues are extensions of …. We also look at strategic and behavioral models that are shaping marketing research on Internet auctions. Particular …

paradigm of taste testing can and should be used to examine the effect of strategic and tactical marketing mix decisions in … where consumers may not be able to accurately explicate the reasons for their product experience, but that drive marketing …

egymásra és miért válhat a divat ezáltal gazdasági, marketing húzóerővé …

A marketing koncepciónak kezdetektől fogva a vevőorientáció az egyik kulcsfogalma. Tulajdonképpen annak a … concept of marketing since the beginning. As a matter of fact, the emergence of marketing and the conceptual distinction … between marketing and the related management disciplines can be attributed to this new approach, which put customer needs in …