service quality. There is also evidence which indicates that services' marketing practitioners also believe expectations are …

avenues for future research. The scope covers studies in retail marketing and environmental psychology published during the ….A.,1974, An approach to environmental psychology, Cambridge, MA.: MIT Press). Since then, significant advances have been made …

egymásra és miért válhat a divat ezáltal gazdasági, marketing húzóerővé …

A marketing koncepciónak kezdetektől fogva a vevőorientáció az egyik kulcsfogalma. Tulajdonképpen annak a … concept of marketing since the beginning. As a matter of fact, the emergence of marketing and the conceptual distinction … between marketing and the related management disciplines can be attributed to this new approach, which put customer needs in …