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~institution:"Harvard Graduate School of Business Administration"
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Harvard Graduate School of Business Administration
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
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Meehan, Sean A.
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2004
Persistent link: https://www.econbiz.de/10001830108
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
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Jaworski, Bernard J.
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2007
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[Reprint]
Persistent link: https://www.econbiz.de/10001902044
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Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
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MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
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2005
Persistent link: https://www.econbiz.de/10002346613
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6
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
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2006
Persistent link: https://www.econbiz.de/10003085713
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