Similar Search Results

Simply better : winning and keeping customers by delivering what matters most

Barwise, Patrick; Meehan, Sean A. - 2004

Persistent link: https://www.econbiz.de/10001830108

Connecting with your customers

2006

Persistent link: https://www.econbiz.de/10003292010

Best face forward : why companies must improve their service interfaces with customers

Rayport, Jeffrey F.; Jaworski, Bernard J. - 2007 - [Reprint]

Persistent link: https://www.econbiz.de/10001902044

Harvard business review on customer relationship management

2002

Persistent link: https://www.econbiz.de/10001608651

MarketBusters : 40 strategic moves that drive exceptional business growth

McGrath, Rita Gunther; MacMillan, Ian C. - 2005

Persistent link: https://www.econbiz.de/10002346613

The ultimate question : for opening the door to good profits and true growth

Reichheld, Frederick F. - 2006

Persistent link: https://www.econbiz.de/10003085713

Personnalisation du merchandising en ligne : identification des réactions des internautes

de Pechpeyrou, Pauline - Université Paris-Dauphine (Paris IX) - 2007

journals have underlined the opportunities of such a strategy in terms of cross-selling and up-selling. Online personalization … could even be an efficient way to increase customer loyalty (Holland and Baker, 2001). However, if online personalization … has been extensively studied in Information Systems research, web users’ reactions to such personalization are not well …

Persistent link: https://www.econbiz.de/10011073396

The effects of family structure and socialization influences on compulsive consumption: a life course study in France

Moschis, George P.; Benmoyal-Bouzaglo, Sarah - Université Paris-Dauphine (Paris IX) - 2009

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behaviour. Nearly all previous empirical...

Persistent link: https://www.econbiz.de/10010707430

Customer satisfaction and financial analysts earnings forecast errors

Ramond, Olivier; Casta, Jean-François; Ngobo, Paul-Valentin - Université Paris-Dauphine (Paris IX) - 2009

This paper examines the relevance of customer satisfaction for the financial analysts when preparing their earnings forecasts. We draw on theory in marketing to predict how customer satisfaction should be associated with earnings forecasts and forecast errors. We assembled a dataset of companies...

Persistent link: https://www.econbiz.de/10010706869

Does Customer Satisfaction lead to Accurate Earnings Forecasts ?

Ramond, Olivier; Ngobo, Paul-Valentin; Casta, Jean-François - Université Paris-Dauphine (Paris IX) - 2009

This paper examines the usefulness of customer satisfaction to analysts when preparing their earnings forecasts. We draw on theory in marketing to predict how customer satisfaction should be associated with earnings forecasts and forecast errors. We assembled a dataset of companies studied in...

Persistent link: https://www.econbiz.de/10010707615