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Markenimage
Konsumentenverhalten
78,190
Consumer behaviour
77,762
Beziehungsmarketing
24,951
Relationship marketing
24,923
Theorie
20,363
Theory
19,978
Privater Haushalt
19,420
Household
19,278
Familie
15,012
Privater Konsum
14,917
Private consumption
14,885
Customer satisfaction
13,620
Kundenzufriedenheit
13,486
USA
12,979
Arbeitszufriedenheit
12,448
Job satisfaction
12,200
Deutschland
12,110
United States
12,073
Germany
10,648
Satisfaction
10,432
Family
10,025
Zufriedenheit
9,772
Service quality
8,735
Dienstleistungsqualität
8,705
Markenführung
7,954
Brand management
7,952
Schätzung
7,895
Estimation
7,549
Brand image
6,823
Ehe
6,657
Marriage
6,509
Online-Handel
5,867
Online retailing
5,850
Social Web
5,685
Social web
5,681
Familienökonomik
5,447
Family economics
5,251
Online-Marketing
5,044
Internet marketing
5,004
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Usman, Osly
21
Han, Heesup
20
Bang, Nguyen
19
Melewar, T. C.
19
Guzman, Francisco
18
Huber, Frank
18
Japutra, Arnold
18
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Burmann, Christoph
14
Gil Saura, Irene
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Khamitov, Mansur
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Kumar, Vikas
12
Park, C. Whan
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Foroudi, Pantea
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
King, Ceridwyn
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Christodoulides, George
10
Dawes, John
10
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1
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1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Kassel University Press GmbH
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
373
The journal of product & brand management
250
Journal of retailing and consumer services
227
The journal of brand management : an international journal
221
Psychology & marketing
100
Asia Pacific journal of marketing and logistics
93
European journal of marketing : EJM
78
Journal of marketing communications
72
Journal of international consumer marketing
70
International journal of hospitality management
66
The journal of consumer marketing
59
Marketing intelligence & planning
56
International marketing review
53
Journal of global marketing
53
Journal of travel and tourism marketing
51
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of fashion marketing and management
47
Journal of strategic marketing
46
Cogent business & management
45
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
International journal of consumer studies
42
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
40
Journal of the Academy of Marketing Science
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Tourism management : research, policies, practice
37
International journal of advertising : the review of marketing communications
35
SpringerLink / Bücher
34
The IUP journal of brand management : IJBRM
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
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ECONIS (ZBW)
6,841
USB Cologne (EcoSocSci)
7
BASE
1
EconStor
1
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1
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
2
Personality,
satisfaction
, image, ambience, and loyalty : testing their
relationships
in the hotel industry
Jani, Dev
;
Han, Heesup
- In:
International journal of hospitality management
37
(
2014
),
pp. 11-20
Persistent link: https://www.econbiz.de/10010354251
Saved in:
3
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and
satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
4
The role of
satisfaction
in alumni perceptions and supportive behaviors
Stephenson, Amber L.
;
Yerger, David B.
- In:
Services marketing quarterly
36
(
2015
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
Saved in:
5
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
6
The bittersweet of consumer-human brand
relationships
in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
7
The role of consumer happiness in brand loyalty : a model of the
satisfaction
and brand image in fashion
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 458-473
Persistent link: https://www.econbiz.de/10013369184
Saved in:
8
The influence of interpersonal
relationships
on brand-related behaviors for gifted brands
Carnevale, Marina
;
Kachersky, Luke
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
Saved in:
9
Effects of Chinese consumers' relationship benefits and
satisfaction
on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
10
Satisfaction
as a bridge to loyalty in a tourist destination
Tan Vo Thanh
;
Thi Ai Cam Tran
;
Dang, Rey
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10011866080
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