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How risky are services? : an empirical investigation on the antecedents and consequences of perceived risk for hotel service
Sun, Jin - In: International journal of hospitality management 37 (2014), pp. 171-179
Persistent link: https://www.econbiz.de/10010354186
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Direct and indirect effects of perceived risk and website reputation on purchase intention : a mediating role of online trust
Tangmanee, Chatpong; Rawsena, Chayanin - 2016
Persistent link: https://www.econbiz.de/10011588278
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Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco; Schaarschmidt, Mario; Ivens, Stefan - In: The journal of product & brand management 26 (2017) 3, pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
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The role of investors' objective financial knowledge on the assessment of risk disclosures in mutual fund advertisements
Hüsser, Andreas - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 5-22
Persistent link: https://www.econbiz.de/10011298756
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Advertising appeals across varying economic and regulatory conditions : a longitudinal content analysis in the mutual fund industry
Underwood, Robert G.; Smythe, Thomas; Pontari, Beth; … - In: Journal of financial services marketing : JFSM 20 (2015) 3, pp. 162-175
Persistent link: https://www.econbiz.de/10011480260
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Using corporate advertising to improve public perception of energy companies
Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356
Persistent link: https://www.econbiz.de/10010387290
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Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty
Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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What is more creative than advertising? : we spread happiness and fidelity through sports
Cuesta-Valiño, Pedro; Penelas-Leguía, Azucena; … - In: Happiness management : a lighthouse for social …, (pp. 71-87). 2019
Persistent link: https://www.econbiz.de/10012220587
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Corporate communication : identity, image and reputation
Laws, Susan Marie - In: International journal of business competition and … 3 (2014) 4, pp. 344-349
Persistent link: https://www.econbiz.de/10011290179