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A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay; Shankar, Ravi; Aljohani, Naif Radi - In: Industrial marketing management : the international … 90 (2020), pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
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A multi-dimension framework for value creation through big data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
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A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick; Peral, Jesús; Gil, David; … - In: Industrial marketing management : the international … 90 (2020), pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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A multi-dimension framework for value creation through Big Data
Elia, Gianluca; Polimeno, Gloria; Solazzo, Gianluca; … - In: Industrial marketing management : the international … 90 (2020), pp. 617-632
Persistent link: https://www.econbiz.de/10012372743
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Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania; Ozdemir, Sena - In: Industrial marketing management : the international … 86 (2020), pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
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Fostering B2B sales with customer big data analytics
Hallikainen, Heli; Savimäki, Emma; Laukkanen, Tommi - In: Industrial marketing management : the international … 86 (2020), pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
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Telling stories that sell : the role of storytelling and big data analytics in smart service sales
Boldosova, Valeriia - In: Industrial marketing management : the international … 86 (2020), pp. 122-134
Persistent link: https://www.econbiz.de/10012212429
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Understanding market agility for new product success with big data analytics
Hajli, Nick; Tajvidi, Mina; Gbadamosi, Ayantunji; … - In: Industrial marketing management : the international … 86 (2020), pp. 135-143
Persistent link: https://www.econbiz.de/10012212432
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What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar; Kumar, Prashant; Kar, Arpan Kumar - In: Industrial marketing management : the international … 98 (2021), pp. 207-221
Persistent link: https://www.econbiz.de/10013206362