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Revisiting the consumer brand engagement concept

Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643

Persistent link: https://www.econbiz.de/10012494330

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley A.; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515

Persistent link: https://www.econbiz.de/10010423856

The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement

Gligor, David; Bozkurt, Sıddık - In: The journal of product & brand management 31 (2022) 1, pp. 96-109

Persistent link: https://www.econbiz.de/10012798135

The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand

Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203

Persistent link: https://www.econbiz.de/10011610695

Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study

Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10011636431

Antecedents to customer engagement : moderating role of media richness of brand pages

Gosain, Aditi; Srivastava, Mukta; Gupta, Deepanvita - In: Theoretical economics letters 9 (2019) 7, pp. 2550-2565

Persistent link: https://www.econbiz.de/10012213908

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Antecedents and consequences of the process of customer engagement through social media : an integrated conceptual framework

Abdullah; Siraj, Sadaf - In: International journal of electronic business 14 (2018) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10011891016

Customer engagement with tourism brands : scale development and validation

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329

Persistent link: https://www.econbiz.de/10010398802

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