Narrow search
Showing 1 - 10 of 107,813
Cover Image
Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
Cover Image
A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
Cover Image
Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
Cover Image
The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
Cover Image
An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry
Qayyum, Abdul; Khang, Do Ba; Krairit, Donyaprueth - In: International journal of emerging markets 8 (2013) 4, pp. 373-391
Persistent link: https://www.econbiz.de/10010364234
Cover Image
The influence of satisfaction on customer retention in mobile phone market
Ruiz Díaz, Gonzalo - In: Journal of retailing and consumer services 36 (2017), pp. 75-85
Persistent link: https://www.econbiz.de/10011697888
Cover Image
Do LTE service customers have different customer loyalty determinants?
Jung, Wonsuk; Kwon, Young-Sun - 2014
This study explores the determinants of customer loyalty in the Korean mobile telecommunications market with the emphasis on customer satisfaction and switching costs as major predictors of customer loyalty. South Korea has now become one of the world’s most leading mobile service markets with...
Persistent link: https://www.econbiz.de/10010395712
Cover Image
Antecedents of customer loyalty in mobile phone service : a study from Sub-Saharan Africa
Amponsah, David K.; Thompson, W. Frank <Jr.>; Mosley, … - In: International journal of business and emerging markets … 11 (2019) 3, pp. 201-224
Persistent link: https://www.econbiz.de/10012153224
Cover Image
An adaptive nonlinear approach for estimation for consumer satisfaction and loyalty in mobile phone sector of India
Rahul, T.; Majhi, Ritanjali - In: Journal of retailing and consumer services 21 (2014) 4, pp. 570-580
Persistent link: https://www.econbiz.de/10010388524
Cover Image
Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping; Quan, Jing; Zhang, Shaoling - In: Electronic commerce research and applications 12 (2013) 5, pp. 321-327
Persistent link: https://www.econbiz.de/10010505472