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Year of publication
Subject
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Personalmarketing 1,395 HR marketing 1,190 Deutschland 394 Germany 366 Personalbeschaffung 314 Recruitment 273 Firmenimage 203 Corporate reputation 201 Markenführung 193 Brand management 191 USA 178 United States 178 Personalmanagement 123 Human Resource Management 120 Employee retention 118 Mitarbeiterbindung 117 Highly skilled workers 83 Hochqualifizierte Arbeitskräfte 83 Social Web 65 Social web 65 Markenimage 64 Brand image 62 Personalauswahl 62 Unternehmenskultur 61 KMU 58 SME 58 Corporate culture 57 Theorie 55 Theory 55 Personalentwicklung 53 Arbeitszufriedenheit 47 Corporate Social Responsibility 46 Corporate social responsibility 46 Job satisfaction 46 Employer branding 45 Nachwuchs 45 Führungskraft 43 Internal branding 42 Personnel selection 42 Internal communication 41
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Online availability
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Undetermined 278 Free 99
Type of publication
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Article 832 Book / Working Paper 558 Journal 5
Type of publication (narrower categories)
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Article in journal 449 Aufsatz in Zeitschrift 449 Aufsatz im Buch 371 Book section 371 Hochschulschrift 115 Case study 79 Fallstudie 79 Thesis 70 Collection of articles of several authors 67 Sammelwerk 67 Graue Literatur 60 Non-commercial literature 60 Aufsatzsammlung 51 Working Paper 34 Arbeitspapier 31 Ratgeber 31 Guidebook 27 Dissertation u.a. Prüfungsschriften 25 Handbook 10 Handbuch 10 Lehrbuch 9 Bibliografie enthalten 8 Bibliography included 8 Textbook 8 Article 7 Collection of articles written by one author 5 Sammlung 5 Conference paper 4 Interview 4 Konferenzbeitrag 4 Konferenzschrift 4 Conference proceedings 3 Einführung 3 Accompanied by computer file 2 Elektronischer Datenträger 2 Elektronischer Datenträger als Beilage 2 Glossar enthalten 2 Glossary included 2 Master Thesis 2 Umfrage 2
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Language
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German 800 English 584 Undetermined 10 Polish 2 Bulgarian 1 French 1 Italian 1 Lithuanian 1 Portuguese 1 Spanish 1
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Author
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Baum, Matthias 14 Walter, Benjamin von 12 Kabst, Rüdiger 10 Beck, Christoph 9 Bröckermann, Reiner 9 Burmann, Christoph 9 Trost, Armin 9 Dincher, Roland 8 Hesse, Gero 8 Kirchgeorg, Manfred 8 Kremmel, Dietmar 8 Jäger, Wolfgang 7 Mosley, Richard 7 Pepels, Werner 7 King, Ceridwyn 6 Schmidtke, Corinna 6 Sharma, Ravindra 6 Strutz, Hans 6 Stumpf, Marcus 6 Esch, Franz-Rudolf 5 Grace, Debra 5 Huber, Frank 5 Kanning, Uwe Peter 5 Martin, Graeme 5 Petkovic, Mladen 5 Piehler, Rico 5 Rana, Geeta 5 Ackermann, Karl-Friedrich 4 App, Stefanie 4 Buckmann, Jörg 4 Busold, Matthias 4 Büttgen, Marion 4 Edwards, Martin R. 4 Friedli, Vera 4 Geschwill, Roland 4 Grothe, Martin 4 Hubschmid, Elena 4 Lings, Ian 4 Lippold, Dirk 4 Luttermann, Karin 4
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Institution
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Springer Fachmedien Wiesbaden 35 Berliner Wissenschafts-Verlag 7 Deutsche Gesellschaft für Personalführung 4 Springer-Verlag GmbH 4 Stiftung Familienunternehmen 4 Verlag Dr. Kovač 4 Haufe-Lexware GmbH & Co. KG 3 MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG 3 Nomos Verlagsgesellschaft 3 epubli GmbH 3 Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend / Referat Öffentlichkeitsarbeit 2 Dr. Rainer Hampp <Firma> 2 Eric Cuvillier <Firma> 2 Leuphana Universität Lüneburg 2 Trendence-Institut <Berlin> 2 W. Kohlhammer GmbH 2 Bayern / Bayerisches Staatsministerium für Wirtschaft, Infrastruktur, Verkehr und Technologie 1 Books on Demand GmbH <Norderstedt> 1 Campus Verlag 1 Carl Hanser Verlag 1 Center of Market Oriented Product and Production Management 1 DATEV eG 1 De Gruyter Oldenbourg 1 Deloitte-Mittelstandsinstitut <Bamberg> 1 Deutsches Seminar für Fremdenverkehr Berlin 1 Deutschland / Bundeswehr / Universität Hamburg 1 Fachhochschule Wiesbaden / Fachbereich Design, Informatik, Medien 1 Fachhochschule für Öffentliche Verwaltung Nordrhein-Westfalen <Gelsenkirchen> 1 Frankfurter Allgemeine Buch 1 Frankfurter Allgemeine Zeitung GmbH 1 Harvard Graduate School of Business Administration <Boston, Mass.> 1 Herbert Utz Verlag 1 Hochschule Augsburg 1 Hochschule Darmstadt 1 Hochschule für Öffentliche Verwaltung Kehl 1 Hogrefe Verlag 1 Institut für Mittelstandsforschung <Bonn> 1 Internationale Fachhochschule <Honnef> 1 Josef Eul Verlag GmbH 1 Kassel University Press GmbH 1
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Published in...
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting 29 Employer Branding : Arbeitgeber positionieren und präsentieren 17 Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen 14 Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren 13 The journal of brand management : an international journal 13 Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen 12 Personalwirtschaft : das Magazin für den Job HR 12 Employer Brand Management : Arbeitgebermarken aufbauen und steuern 11 Springer eBook Collection 11 Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven 11 War for Talents : Erfolgsfaktoren im Kampf um die Besten 10 Research 9 The international journal of human resource management 9 BestMasters 8 Human resource management 8 Schriftenreihe der Forschungsstelle für Betriebsführung und Personalmanagement e.V. 8 essentials 8 Business horizons 7 Employer branding for competitive advantage : models and implementation strategies 7 European journal of marketing : EJM 7 Global business review 7 Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen 7 International journal of hospitality management 7 Personnel review : a professional journal reporting new developments in research, theory and practice of personel management 7 The IUP journal of brand management : IJBRM 7 The journal of product & brand management 7 Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management 7 European management journal 6 Hochschulschriften zum Personalwesen 6 International journal of selection and assessment 6 Journal of business research : JBR 6 Journal of marketing management : MM 6 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 6 Personalführung : das Fachmagazin für Personalverantwortliche 6 SpringerLink / Bücher 6 Journal of business and psychology 5 Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen 5 Zeitschrift für Personalforschung : ZfP 5 Corporate reputation review : an international journal 4 Essentials 4
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Source
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ECONIS (ZBW) 1,250 USB Cologne (EcoSocSci) 123 EconStor 14 USB Cologne (business full texts) 4 RePEc 3 OLC EcoSci 1
Showing 1 - 50 of 1,395
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Social-Media - Personalmarketing in der öffentlichen Verwaltung: Anwendung und Herausforderungen eines innovativen Rekrutierungskanals
Franke, Patrick - 2022
Durch den demographischen Wandel wird das Erwerbspersonenpotential und damit die Anzahl erwerbstätiger Personen, insbesondere die Zahl der Fachkräfte in den kommenden Jahren in Deutschland zurückgehen. Aufgrund dessen wird es für Arbeitgeber zukünftig schwieriger werden, qualifizierten...
Persistent link: https://ebtypo.dmz1.zbw/10013205152
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Employer brand management : methodological aspects
Zhylinska, Oksana; Firsova, Svitlana; Bilorus, Tetiana; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 158-169
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Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant - In: International journal of business intelligence research … 12 (2021) 1, pp. 1-25
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Employer branding and organizational attractiveness : current employees' perspective
Kalińska-Kula, Magdalena; Staniec, Iwona - In: European research studies 24 (2021) 1, pp. 583-603
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Use of modern IT solutions in the HRM activities : process automation and digital employer branding
Kurek, Dorota - In: European research studies 24 (2021) 1, pp. 152-170
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How do potential applicants make sense of employer brands?
Auer, Manfred; Edlinger, Gabriela; Mölk, Andreas - In: Schmalenbach journal of business research : SBUR 73 (2021) 1, pp. 47-73
Persistent link: https://ebtypo.dmz1.zbw/10012522875
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Motivating, caring for employee development and employer branding in diverse companies during the Covid-19 pandemic
Krugiełka, Agnieszka; Kostrzewa-Demczuk, Paulina - In: European research studies 24 (2021) 5, pp. 77-90
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The role of brand commitment in the retail sector : the relation with open innovation
Siqueira, Jose Ribamar; Peña-García, Nathalie; Horst, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-23
Firm-employee relationships are a prerequisite for customer-firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of the complexity of the service component inherent to the environment in which...
Persistent link: https://ebtypo.dmz1.zbw/10012602472
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Internal corporate responsibility as a legitimacy strategy for branding and employee retention : a perspective of higher education institutions
Ikram, Amir; Fiaz, Muhammad; Mahmood, Asif; Ahmad, Ayyaz; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/52, pp. 1-12
Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately...
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The Importance of Social Networks as a Tool for Employer Branding from the Viewpoint of Slovak Consumers
Nadanyiova, Margareta; Paurova, Veronika - 2021
Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also...
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The influence of digital marketing on recruitment effectiveness : a qualitative study
Rodrigues, Dalvia; Martinez, Luis F. - In: European journal of management studies : EJMS 25 (2020) 1, pp. 23-44
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Dimensions of Attractiveness in Employer Branding for Employee Retention in Nepalese Hospitality Industry
Sthapit, PhD, Prof. Arhan - 2020
The topic of employer branding and employee retention is attracting great attention of management researchers and practitioners. Employer branding is one way that increases value of organisations, which integrates two significant organisational fields of branding and human resources, and...
Persistent link: https://ebtypo.dmz1.zbw/10012832304
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Employer Branding and it's impact on Employee Retention in Pharmaceutical Industry of Gujarat
Yagnik, Jaimini - 2020
In this time, Talented and faithful Employees is a basic resource of World-wide associations. To pull in and retain the correct ability is vivacious assignment for every single association. Prior, Organizations were just advancing themselves before clients however with the expanding war of...
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Antecedents to Employer Branding
Jalees, Tariq - 2020
In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business...
Persistent link: https://ebtypo.dmz1.zbw/10012826164
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Corporate social responsibility and job pursuit intention of employees in Vietnam
Linh Viet Hoang; Hieu Minh Vu; Vu Minh Ngo - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 345-353
Persistent link: https://ebtypo.dmz1.zbw/10012672039
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Does employer branding beat head hunting? : the potential of company culture to increase employer attractiveness
Barbaros, Maria Corina - In: Journal of entrepreneurship, management and innovation … 16 (2020) 4, pp. 87-112
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A conceptual framework for identifying key employee branding dimensions : a study of hospitality industry
Dhiman, Praveen; Arora, Sangeeta - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 200-209
The current research adds to the employee branding literature by building a conceptual framework to identify key employee branding dimensions in the context of the Indian hospitality industry that has been overlooked by the previous literature. A survey-based approach is employed on a sample of...
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A new model of the personnel function delivery in the logistics of Polish firms
Gołembska, Elżbieta; Gołembski, Marcin - In: Logistics 4 (2020) 3/15, pp. 1-14
In the article, a new phenomenon of global logistification provides a context for presenting the newest trends in the development of HR management and its role in logistics. The new trends include a growing internationalization of firms, combined flows of capital, people and technical knowledge,...
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Employer branding implementation and human resource management in Greek telecommunication industry
Kargas, Antonios; Tsokos, Alexios - In: Administrative Sciences : open access journal 10 (2020) 1/17, pp. 1-14
Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...
Persistent link: https://ebtypo.dmz1.zbw/10012203893
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Employer Branding : A Literature Survey
P, Shabanabi - 2020
The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of...
Persistent link: https://ebtypo.dmz1.zbw/10012841218
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How can organizations operating in a negative reputation industry attract job seekers?
Noe, Raymond A.; Klein, Howard J. - In: Journal of vocational behavior 132 (2022), pp. 1-17
Persistent link: https://ebtypo.dmz1.zbw/10013173536
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Praxisleitfaden erfolgreiche Personalgewinnung für KMU : Strategien für Employer Branding, Personalmarketing und Recruiting für kleine und mittelständische Unternehmen
Scheller, Stefan - 2022 - Stand: Februar 2022
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Internal marketing : a systematic review
Qiu, Jingqi; Boukis, Achilleas; Storey, Chris - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 53-67
Persistent link: https://ebtypo.dmz1.zbw/10013204884
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Employer branding on the creation of anticipatory psychological contract
Basavaraj, Santosh; Ramanath, H. R.; Gailani, Aashmi - In: International journal of management practice : IJMP 15 (2022) 2, pp. 175-204
Persistent link: https://ebtypo.dmz1.zbw/10013093084
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Internal communication satisfaction and employee engagement as determinants of the employer brand
Špoljarić, Anja; Tkalac Verčič, Ana - In: Journal of communication management 26 (2022) 1, pp. 130-148
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The influence of leadership commitment to service quality on hotel employees' brand citizenship behavior : a mediation and moderation analysis
Hung Trong Hoang; Nga Thi Thuy Ho; Nguyen, Ninh - In: Journal of hospitality marketing & management 31 (2022) 3, pp. 369-395
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Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja; Khanna, Vandana Tandon; Kashive, Kshitij; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 487-514
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Employer-Branding-Projekte erfolgreich gestalten : ein praxisorientierter Leitfaden zur Entwicklung einer Arbeitgebermarke
Wilbers, Martin - 2022 - 2. Auflage
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
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Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity
Sultan, Abdullah J. - In: Journal of financial services marketing 27 (2022) 1, pp. 52-64
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Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria; Näppä, Anna; Mariani, Marcello M.; … - In: Journal of business research : JBR 141 (2022), pp. 290-298
Persistent link: https://ebtypo.dmz1.zbw/10013167974
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Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership
Rupp, Miriam - 2022 - 2. Auflage
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Persistent link: https://ebtypo.dmz1.zbw/10013169428
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Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich; González, Eva M.; Lopez-Lomelí, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://ebtypo.dmz1.zbw/10013209452
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Employer Branding : Die Arbeitgebermarke bewusst gestalten
Fustier, Marcel - 2022
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Regionalmarketing in Niedersachsen : Marketingregionen für Wirtschaft, Gesellschaft und Landschaft
Cassing, Gerhard - 2019
"In Niedersachsen ist bisher kein abgestimmtes System von Marketingregionen entstanden. Vielmehr gibt es meist unverbundene Marketingstrategien auf verschiedenen Ebenen. Für ein integriert-nachhaltiges Binnen- und Außen-Marketing besser geeignet sind die hier vom Autor im Internet...
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The Development of the Employer Brand in the Labour Market
Marcikic Horvat, Aleksandra - 2019
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
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The relationship between brand attractiveness and the intent to apply for a job
Santiago, Joanna - In: European journal of management and business economics : … 28 (2019) 2, pp. 142-157
Purpose The purpose of this paper is to understand the relation between the dimensions of employer brand (EB) attractiveness and the intention to submit a job application to the organisation. An increase of competitiveness in the business world has resulted in an increased effort by...
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The effects of employer branding and career anchor on intention to leave : an empirical study
Acar, Pinar; Yıldırım, Gökhan - In: International Journal of Research in Business and … 8 (2019) 5, pp. 62-69
Persistent link: https://ebtypo.dmz1.zbw/10012146014
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The development of the employer brand in the labour market
Marcikic Horvat, Aleksandra; Pejanović, Radovan; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 484-492
Nowadays, the lack of high qualified staff is more conspicuous than ever before. The development of new knowledge and professions is followed by the modern technological changes, enormous usage of Internet and development of artificial intelligence. These trends have led to changes in the...
Persistent link: https://ebtypo.dmz1.zbw/10012227603
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Employer attractiveness : a study into the link between demographics of jobseekers and reasons for applying for a position
Chandler, Nick - In: Journal of HRM - human resource management 22 (2019) 1, pp. 30-45
Persistent link: https://ebtypo.dmz1.zbw/10012215078
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Effectiveness of employer branding on staff retention and compensation expectations
Bussin, Mark; Mouton, Hugo - In: South African journal of economic and management sciences 22 (2019) 1, pp. 1-8
Persistent link: https://ebtypo.dmz1.zbw/10012178062
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Mit Familienfreundlichkeit Personal gewinnen : Leitfaden für Personalmarketing mit dem Erfolgsfaktor Familie
Deutschland / Bundesministerium für Familie, Senioren, … - 2019 - Stand: Juni 2019, 3. Auflage
Persistent link: https://ebtypo.dmz1.zbw/10012156693
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Job love : an empirical analysis of the concept of love for a job, its measurement and its antecedents
Ritter, Viktoria - 2021 - 1st edition
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Persistent link: https://ebtypo.dmz1.zbw/10012820961
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The Influence of Diversity Climate on Employer Branding : 2020 and Beyond
Edmondson, Vickie Cox; Wells, Cassandra; Malik, Rubina F - 2021
Employer branding of a positive diversity reputation creates the expectation that an organization is a good place to work for traditionally excluded groups. Due to today’s racial animus in the US and accompanying beliefs towards Diversity, Equity and Inclusion initiatives (DEI), employees are...
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Employer branding for competitive advantage : models and implementation strategies
Rana, Geeta (ed.); Agarwal, Shivani (ed.);  … - 2021
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Social networks in human resources management in the industrial revolution 4.0 and 5.0 and their evolutionary trends
Szarkovà, Miroslava; Beláňová, Benita; … - 2021
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Assessing the validity of employer branding and predicting its talent-oriented outcomes : an employee's perspective
Jyoti, Jeevan; Rani, Roomi - In: Employer branding for competitive advantage : models …, (pp. 15-32). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012545613
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The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh; Sharma, Aditi - In: Employer branding for competitive advantage : models …, (pp. 33-50). 2021
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Employer branding and social media : the case of world's best employers
Bharti, Megha; Antil, Anjuman - In: Employer branding for competitive advantage : models …, (pp. 69-87). 2021
Persistent link: https://ebtypo.dmz1.zbw/10012545623
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Strengthening employer branding with corporate social responsibility
Sharma, Jeevesh; Verma, Suhasini; Taluka, Shweta - In: Employer branding for competitive advantage : models …, (pp. 141-156). 2021
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