Durch den demographischen Wandel wird das Erwerbspersonenpotential und damit die Anzahl erwerbstätiger Personen, insbesondere die Zahl der Fachkräfte in den kommenden Jahren in Deutschland zurückgehen. Aufgrund dessen wird es für Arbeitgeber zukünftig schwieriger werden, qualifizierten...

Different approaches to determining the employer brand were analyzed. The main components of the employer brand were identified. It is customary to divide the components of the employer brand into tangible and intangible ones. Material ones include wages, official employment, the material system...

The purposes of this study are to 1) to study the level of organizational attractiveness, person–job fit, and intention to stay. 2) To study the relationship between organizational attractiveness and intention to stay. 3) To study the relationship between person–job fit and intention to...

Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also...

Personalgewinnung -- Personalmarketing -- Personalauswahl: Grundlagen und Entwicklungen -- Qualität der Personalgewinnung -- Recrutainment -- Offline-Recrutainment -- Self-Assessments -- Online-Assessments -- Die Zukunft des Recruitings.

Dieses Buch liefert einen Überblick über neue Einsatzmöglichkeiten und Wirkmechanismen von digitalem Marketing. Es gibt vielfältige Impulse und zeigt anhand eines breiten Themenportfolios, welche Strategien sich für die praktische Anwendung in der Wirtschaft eignen. Die Autor:innen,...

In the article, a new phenomenon of global logistification provides a context for presenting the newest trends in the development of HR management and its role in logistics. The new trends include a growing internationalization of firms, combined flows of capital, people and technical knowledge,...

The purpose of this study was to investigate whether green recruitment practice attracts prospective candidates to join environmental responsible firms through organizational attractiveness. A total of 127 students from Universiti Teknologi Malaysia participated in the survey. SPSS version 23...

In this time, Talented and faithful Employees is a basic resource of World-wide associations. To pull in and retain the correct ability is vivacious assignment for every single association. Prior, Organizations were just advancing themselves before clients however with the expanding war of...

Employer branding is a relatively new discipline in which the organization creates a unique, positive and recognizable position as an attractive workplace among present and future employees' (Seldorf, 2008). According to Seldorf, ‘employer branding can be seen as a melting pot of HR (employer)...

The topic of employer branding and employee retention is attracting great attention of management researchers and practitioners. Employer branding is one way that increases value of organisations, which integrates two significant organisational fields of branding and human resources, and...

In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business...

The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of...

Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...