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Year of publication
Subject
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Personalmarketing 1,453 HR marketing 1,226 Deutschland 415 Personalbeschaffung 394 Germany 386 Recruitment 349 Firmenimage 266 Corporate reputation 264 Personalmanagement 207 Human Resource Management 204 Markenführung 179 Brand management 177 Employee retention 126 Mitarbeiterbindung 126 Highly skilled workers 100 Hochqualifizierte Arbeitskräfte 100 Personalauswahl 75 Social Web 74 Social web 74 Markenimage 73 Brand image 71 Unternehmenskultur 69 Corporate culture 64 Theorie 64 Theory 64 KMU 60 Personalentwicklung 60 SME 60 Employer branding 58 Arbeitszufriedenheit 56 Job satisfaction 55 Nachwuchs 52 Personnel selection 52 Corporate Social Responsibility 51 Corporate social responsibility 51 Arbeitsuche 49 Internal communication 49 Interne Kommunikation 49 Markenpolitik 48 Job search 47
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Online availability
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Undetermined 315 Free 111
Type of publication
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Article 826 Book / Working Paper 622 Journal 5
Type of publication (narrower categories)
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Article in journal 435 Aufsatz in Zeitschrift 435 Aufsatz im Buch 378 Book section 378 Hochschulschrift 125 Case study 80 Fallstudie 80 Thesis 74 Collection of articles of several authors 71 Sammelwerk 71 Graue Literatur 63 Non-commercial literature 63 Aufsatzsammlung 60 Working Paper 34 Ratgeber 32 Arbeitspapier 31 Guidebook 27 Dissertation u.a. Prüfungsschriften 25 Handbook 12 Handbuch 12 Lehrbuch 11 Bibliografie enthalten 8 Bibliography included 8 Textbook 8 Article 7 Collection of articles written by one author 5 Sammlung 5 Conference paper 4 Interview 4 Konferenzbeitrag 4 Konferenzschrift 4 Conference proceedings 3 Einführung 3 Elektronischer Datenträger 3 Accompanied by computer file 2 Elektronischer Datenträger als Beilage 2 Fallstudiensammlung 2 Glossar enthalten 2 Glossary included 2 Master Thesis 2
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Language
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German 850 English 592 Undetermined 10 Polish 2 Bulgarian 1 French 1 Italian 1 Lithuanian 1 Portuguese 1 Spanish 1
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Author
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Baum, Matthias 14 Walter, Benjamin von 11 Kabst, Rüdiger 10 Trost, Armin 10 Beck, Christoph 9 Bröckermann, Reiner 9 Burmann, Christoph 8 Dincher, Roland 8 Hesse, Gero 8 Kirchgeorg, Manfred 8 Kremmel, Dietmar 8 Stumpf, Marcus 8 Jäger, Wolfgang 7 Mosley, Richard 7 Pepels, Werner 7 Schmidtke, Corinna 6 Sharma, Ravindra 6 Van Hoye, Greet 6 Weinrich, Kai 6 Yu, Kang Yang Trevor 6 Agarwal, Shivani 5 Buckmann, Jörg 5 Dineen, Brian R. 5 Edwards, Martin R. 5 Esch, Franz-Rudolf 5 Geschwill, Roland 5 Grace, Debra 5 Huber, Frank 5 Immerschitt, Wolfgang 5 Kanning, Uwe Peter 5 Martin, Graeme 5 Petkovic, Mladen 5 Rana, Geeta 5 Schuhmacher, Florian 5 Strutz, Hans 5 Ackermann, Karl-Friedrich 4 Allen, David G. 4 App, Stefanie 4 Busold, Matthias 4 Büttgen, Marion 4
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Institution
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Springer Fachmedien Wiesbaden 35 Berliner Wissenschafts-Verlag 7 Deutsche Gesellschaft für Personalführung 4 Haufe-Lexware GmbH & Co. KG 4 Springer-Verlag GmbH 4 Stiftung Familienunternehmen 4 Verlag Dr. Kovač 4 MWV Medizinisch Wissenschaftliche Verlagsges. mbH & Co. KG 3 Nomos Verlagsgesellschaft 3 epubli GmbH 3 Carl Hanser Verlag 2 Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend / Referat Öffentlichkeitsarbeit 2 Dr. Rainer Hampp <Firma> 2 Eric Cuvillier <Firma> 2 Leuphana Universität Lüneburg 2 Shaker Verlag 2 Trendence-Institut <Berlin> 2 W. Kohlhammer GmbH 2 Wuppertaler Kreis 2 Bayern / Bayerisches Staatsministerium für Wirtschaft, Infrastruktur, Verkehr und Technologie 1 Books on Demand GmbH <Norderstedt> 1 Brandenburgische Technische Universität Cottbus-Senftenberg 1 Campus Verlag 1 Center of Market Oriented Product and Production Management 1 DATEV eG 1 De Gruyter Oldenbourg 1 Deloitte-Mittelstandsinstitut <Bamberg> 1 Deutsches Seminar für Fremdenverkehr Berlin 1 Deutschland / Bundeswehr / Universität Hamburg 1 Fachhochschule Wiesbaden / Fachbereich Design, Informatik, Medien 1 Fachhochschule für Öffentliche Verwaltung Nordrhein-Westfalen <Gelsenkirchen> 1 Frankfurter Allgemeine Buch 1 Frankfurter Allgemeine Zeitung GmbH 1 Harvard Graduate School of Business Administration <Boston, Mass.> 1 Herbert Utz Verlag 1 Hochschule Augsburg 1 Hochschule Darmstadt 1 Hochschule für Öffentliche Verwaltung Kehl 1 Hogrefe Verlag 1 Institut der Deutschen Wirtschaft Köln 1
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Published in...
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SpringerLink / Bücher 45 Personalmarketing 2.0 : vom Employer Branding zum Recruiting 29 Springer eBook Collection 19 Employer Branding : Arbeitgeber positionieren und präsentieren 17 Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen 14 Human resource management 14 Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren 13 Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen 12 Personalwirtschaft : das Magazin für den Job HR 12 Employer brand management : Arbeitgebermarken aufbauen und steuern 11 Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven 11 The journal of brand management : an international journal 11 BestMasters 10 War for Talents : Erfolgsfaktoren im Kampf um die Besten 10 essentials 10 European journal of marketing : EJM 9 Research 9 The international journal of human resource management 9 Business horizons 8 Personnel review : a professional journal reporting new developments in research, theory and practice of personel management 8 Schriftenreihe der Forschungsstelle für Betriebsführung und Personalmanagement e.V. 8 Employer branding for competitive advantage : models and implementation strategies 7 Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen 7 Journal of business and psychology 7 Journal of business research : JBR 7 Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management 7 Global business review 6 Hochschulschriften zum Personalwesen 6 International journal of selection and assessment 6 LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft 6 Personalführung : das DGFP Magazin für das Personalmanagement 6 The journal of product & brand management 6 Essentials 5 European management journal 5 Gabler Edition Wissenschaft 5 Innovations and challenges in human resource management for HR4.0 5 Journal of vocational behavior 5 Rekrutierung in einer zukunftsorientierten Arbeitswelt : HR-Aufgaben optimal vernetzen 5 Springer eBooks / Business and Economics 5 The IUP journal of brand management : IJBRM 5
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Source
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ECONIS (ZBW) 1,308 USB Cologne (EcoSocSci) 123 EconStor 14 USB Cologne (business full texts) 4 RePEc 3 OLC EcoSci 1
Showing 1 - 50 of 1,453
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Social-Media - Personalmarketing in der öffentlichen Verwaltung: Anwendung und Herausforderungen eines innovativen Rekrutierungskanals
Franke, Patrick - 2022
Durch den demographischen Wandel wird das Erwerbspersonenpotential und damit die Anzahl erwerbstätiger Personen, insbesondere die Zahl der Fachkräfte in den kommenden Jahren in Deutschland zurückgehen. Aufgrund dessen wird es für Arbeitgeber zukünftig schwieriger werden, qualifizierten...
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Well-being among IT employees working remotely : post Covid-19 reality from the perspective of IT industry
Gross-Gołacka, Elwira; Brzegowy, Agnieszka; Kupczyk, Teresa - In: European research studies 25 (2022) 2, pp. 223-235
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Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication
Spieß, Teresa; Nickel, Valerie; Faißt, Rebekka; … - In: Journal of HRM - human resource management 25 (2022) 1, pp. 1-13
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Response to a crisis and applicant attraction : signaling employer brand personality and organizational trust through warm and competent COVID-19 responses
Kanwal, Hira; Van Hoye, Greet; Schollaert, Eveline - In: International journal of selection and assessment : IJSA 30 (2022) 4, pp. 486-502
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Incongruous employer brand signals and organizational attractiveness : evidence from multinational companies in China
Wang, Lan; Han, Jian; Ramasamy, Bala; Peng, Siqing - In: Human resource management 61 (2022) 5, pp. 563-584
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Arbeitgeberattraktivität nach der Pandemie - Erwartungen von HochschulabsolventInnen an Beruf und Karriere
Lebrenz, Christian; Dorner, Lena; Regnet, Erika - 2022
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Designing job ads to stimulate the decision to apply : a discrete choice experiment with business students
Petry, Tanja; Treisch, Corinna; Peters, Mike - In: International journal of human resource management 33 (2022) 15, pp. 3019-3055
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Analysis of methodical approaches to employer brand management and evaluation
Dzhulai, Maryna - In: Technology audit and production reserves 3 (2022) 4/65, pp. 26-31
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Analysis of Employer Brand for Young People
Dzhulai, Maryna; Fedulova, Iryna; Bolotina, Iryna - 2022
Different approaches to determining the employer brand were analyzed. The main components of the employer brand were identified. It is customary to divide the components of the employer brand into tangible and intangible ones. Material ones include wages, official employment, the material system...
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Living up to young employees' expectations : employer brand management in health care organisations
Heilmann, Pia; Lampela, Hannele; Taipale-Erävala, Kyllikki - In: Managing global transitions : international research journal 20 (2022) 3, pp. 211-235
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Employer branding and organizational attractiveness : current employees' perspective
Kalińska-Kula, Magdalena; Staniec, Iwona - In: European research studies 24 (2021) 1, pp. 583-603
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Use of modern IT solutions in the HRM activities : process automation and digital employer branding
Kurek, Dorota - In: European research studies 24 (2021) 1, pp. 152-170
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Motivating, caring for employee development and employer branding in diverse companies during the Covid-19 pandemic
Krugiełka, Agnieszka; Kostrzewa-Demczuk, Paulina - In: European research studies 24 (2021) 5, pp. 77-90
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Employer brand equity and its impact on the application intent of the prospective employees
Dalvi, Dipali Shrikant - In: International journal of business intelligence research … 12 (2021) 1, pp. 1-25
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Employer brand management : methodological aspects
Zhylinska, Oksana; Firsova, Svitlana; Bilorus, Tetiana; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 158-169
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How do potential applicants make sense of employer brands?
Auer, Manfred; Edlinger, Gabriela; Mölk, Andreas - In: Schmalenbach journal of business research : SBUR 73 (2021) 1, pp. 47-73
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Impact of banks' branding on attraction and retention of employees of banks in Bangladesh
Mustafa, Mohammed Sohail; Yesmin, Rexona; Ali, Anila - 2021
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Organizational Attractiveness and Person Job Fit As the Predictors of Intention to Stay of Employees Commercial Bank
Kaothan, Onanong - 2021
The purposes of this study are to 1) to study the level of organizational attractiveness, person–job fit, and intention to stay. 2) To study the relationship between organizational attractiveness and intention to stay. 3) To study the relationship between person–job fit and intention to...
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The Importance of Social Networks as a Tool for Employer Branding from the Viewpoint of Slovak Consumers
Nadanyiova, Margareta; Paurova, Veronika - 2021
Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also...
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The role of talent management and employee psychological contract on employer branding : a pragmatic conceptual model
Gamage, Prasadini; Perera, Gamage Dinoka Nimali - In: Management research review 46 (2023) 2, pp. 196-222
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Recrutainment : Gamification in Employer Branding, Personalmarketing und Personalauswahl
Jansen, Lars J.; Diercks, Joachim; Kupka, Kristof - 2023 - 2. Auflage
Personalgewinnung -- Personalmarketing -- Personalauswahl: Grundlagen und Entwicklungen -- Qualität der Personalgewinnung -- Recrutainment -- Offline-Recrutainment -- Self-Assessments -- Online-Assessments -- Die Zukunft des Recruitings.
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Die Marketingforschung als Quelle der Inspiration für das Personalmanagement?
Mühlfeld-Kerstan, Katrin - In: Marketing und Innovation in disruptiven Zeiten, (pp. 229-245). 2023
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Crafting a paying-it-forward mindset in business : five principles for a competitive employer branding advantage
Eriksson, Theresa; Näppä, Anna; Robertson, Jeandri - In: Business horizons 66 (2023) 1, pp. 51-64
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Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna; Gomes Rinaldi, Adriana; Rudkowski, Janice - In: European journal of marketing 57 (2023) 1, pp. 29-59
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Exploring the role of human resource management practices in the nexus of internal and external employer branding
Nazish, Ayesha; Mehboob, Syed Ali Abdullah; Khan, Asadullah - In: Middle East journal of management : MEJM 10 (2023) 1, pp. 51-71
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Innovatives und digitales Marketing in der Praxis : Insights, Strategien und Impulse für Unternehmen
Lucas, Christian (ed.); Schuster, Gabriele (ed.) - 2023
Dieses Buch liefert einen Überblick über neue Einsatzmöglichkeiten und Wirkmechanismen von digitalem Marketing. Es gibt vielfältige Impulse und zeigt anhand eines breiten Themenportfolios, welche Strategien sich für die praktische Anwendung in der Wirtschaft eignen. Die Autor:innen,...
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Generation Z für Personalmanagement und Führung : Ergebnisse der Generation-Thinking-Studie
Maas, Rüdiger - 2023 - 2., aktualisierte und erweiterte Auflage
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Take heed of those you reject : a candidate's view of employer reputation
Chen, Shuai; Zhou, Yun - In: The journal of product & brand management 32 (2023) 2, pp. 305-315
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Corporate social responsibility and job pursuit intention of employees in Vietnam
Linh Viet Hoang; Hieu Minh Vu; Vu Minh Ngo - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 12, pp. 345-353
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The influence of digital marketing on recruitment effectiveness : a qualitative study
Rodrigues, Dalvia; Martinez, Luis F. - In: European journal of management studies : EJMS 25 (2020) 1, pp. 23-44
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A new model of the personnel function delivery in the logistics of Polish firms
Gołembska, Elżbieta; Gołembski, Marcin - In: Logistics 4 (2020) 3/15, pp. 1-14
In the article, a new phenomenon of global logistification provides a context for presenting the newest trends in the development of HR management and its role in logistics. The new trends include a growing internationalization of firms, combined flows of capital, people and technical knowledge,...
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Does employer branding beat head hunting? : the potential of company culture to increase employer attractiveness
Barbaros, Maria Corina - In: Journal of entrepreneurship, management and innovation … 16 (2020) 4, pp. 87-112
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Mediating role of organizational attractiveness on the relationship between green recruitment and job pursuit intention among students of Universiti Teknologi Malaysia
Muhammad Hamza Khan; Syaharizatul Noorizwan Muktar - In: Cogent business & management 7 (2020) 1, pp. 1-12
The purpose of this study was to investigate whether green recruitment practice attracts prospective candidates to join environmental responsible firms through organizational attractiveness. A total of 127 students from Universiti Teknologi Malaysia participated in the survey. SPSS version 23...
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Employer Branding and it's impact on Employee Retention in Pharmaceutical Industry of Gujarat
Yagnik, Jaimini - 2020
In this time, Talented and faithful Employees is a basic resource of World-wide associations. To pull in and retain the correct ability is vivacious assignment for every single association. Prior, Organizations were just advancing themselves before clients however with the expanding war of...
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An Conceptual Study on Employer Branding in Indian Organizations
Paul V., Maria Tresita - 2020
Employer branding is a relatively new discipline in which the organization creates a unique, positive and recognizable position as an attractive workplace among present and future employees' (Seldorf, 2008). According to Seldorf, ‘employer branding can be seen as a melting pot of HR (employer)...
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Dimensions of Attractiveness in Employer Branding for Employee Retention in Nepalese Hospitality Industry
Sthapit, PhD, Prof. Arhan - 2020
The topic of employer branding and employee retention is attracting great attention of management researchers and practitioners. Employer branding is one way that increases value of organisations, which integrates two significant organisational fields of branding and human resources, and...
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Antecedents to Employer Branding
Jalees, Tariq - 2020
In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business...
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Employer Branding : A Literature Survey
P, Shabanabi - 2020
The working environment, now-a-days is becoming increasingly competitive. To reach that competition, Employer Branding is fast emerging as a long term human resource strategy to attract and retain talented work force. The purpose of this research paper is to make a conceptual Literature of...
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Employer branding implementation and human resource management in Greek telecommunication industry
Kargas, Antonios; Tsokos, Alexios - In: Administrative Sciences : open access journal 10 (2020) 1/17, pp. 1-14
Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job seekers have about employers is shaped and...
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Examining the structural relationship between employee branding, TQHRM and sustainable employability outcome in Indian organized retail
Itam, Urmila Jagadeeswari; Swetha, Merla - In: The TQM journal : the international review of … 34 (2022) 1, pp. 5-28
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Branding theory contributions to corporate real estate management
Appel-Meulenbroek, Rianne; Omar, Abdul Jalil - In: A handbook of management theories and models for office …, (pp. 129-139). 2022
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Employer-Branding-Projekte erfolgreich gestalten : ein praxisorientierter Leitfaden zur Entwicklung einer Arbeitgebermarke
Wilbers, Martin - 2022 - 2. Auflage
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Employer Branding : Die Arbeitgebermarke bewusst gestalten
Fustier, Marcel - 2022
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Employer branding on the creation of anticipatory psychological contract
Basavaraj, Santosh; Ramanath, H. R.; Gailani, Aashmi - In: International journal of management practice : IJMP 15 (2022) 2, pp. 175-204
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Internal marketing : a systematic review
Qiu, Jingqi; Boukis, Achilleas; Storey, Chris - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 53-67
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Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz; Azimi, Mohammad - In: Journal of business economics : JBE 92 (2022) 1, pp. 1-26
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Nowhere to grow : ranking success and turnover composition in elite employers
Pratt, Benjamin R.; Dineen, Brian R.; Wu, Lusi - In: Journal of organizational behavior : OB ; the internat. … 43 (2022) 4, pp. 584-603
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Digitales Matching-Werkzeug als ganzheitliches Konzept zur Unterstützung des internen Personalauswahlprozesses in produzierenden Industrieunternehmen
Neigenfind, Tanja - 2022
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Praxishandbuch Employer Branding : mit starker Arbeitgebermarke eine sinnstiftende Arbeitswelt gestalten
Kriegler, Wolf Reiner - 2022 - 4. Auflage
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Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria; Näppä, Anna; Mariani, Marcello M.; … - In: Journal of business research : JBR 141 (2022), pp. 290-298
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