'The IKEA Saga': How Service Culture Drives Service Strategy
Year of publication: |
2002
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Authors: | Edvardsson, Bo ; Enquist, Bo |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 22.2002, 4, p. 153-186
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