Design dimensions of experience rooms for service test drives : case studies in several service contexts
Year of publication: |
2010
|
---|---|
Authors: | Edvardsson, Bo ; Enquist, Bo ; Johnston, Robert |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 20.2010, 4, p. 312-327
|
Subject: | Dienstleistungsmarketing | Services marketing | Produkttest | Product testing | Konsumentenverhalten | Consumer behaviour |
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