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Journal of vacation marketing : an international journal
34
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ECONIS (ZBW)
34
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1
A new perspective on the Plog psychographic system
Litvin, Stephen W.
;
Smith, Wayne W.
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10011581848
Saved in:
2
A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo
;
Leung, Rosanna
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10011876123
Saved in:
3
An investigation into the segmentation of Japanese traditional "Ryokan" hotels using selection attributes
Choi, Kyuhwan
;
Meng, Bo
;
Lee, Timothy J.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
4
,
pp. 324-339
Persistent link: https://www.econbiz.de/10011951638
Saved in:
4
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
5
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
6
Consumer socialization agency in tourism decisions
Aleti, Torgeir
;
Ilicic, Jasmina
;
Harrigan, Paul
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10011912203
Saved in:
7
Determining the reliability and validity of online reputation databases for lodging : Booking.com, TripAdvisor, and HolidayCheck
Rodríguez-Díaz, Manuel
;
Espino Rodríguez, Toms F.
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
3
,
pp. 261-274
Persistent link: https://www.econbiz.de/10011912209
Saved in:
8
Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José
;
Marchiori, Elena
;
Tang, CH
; …
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
Saved in:
9
Re-segmenting a gaming destination market : a fresh look at Mainland Chinese tourists in Macau
Li, Jun
;
Wong, IpKin Anthony
;
Kim, Woo Gon
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011772894
Saved in:
10
Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
Saved in:
11
Is destination marketing organization microblogging in China delivering? : an empirical analysis of information supply against consumer information needs
Zhang, Jingru
;
Gui, Ying
;
Wu, Bihu
;
Morrison, Alastair M.
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011540009
Saved in:
12
Social media use in pre-trip planning by tourists visiting a small regional leisure destination
Pabel, Anja
;
Prideaux, Bruce
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10011634791
Saved in:
13
"Do it to Denmark" : a case study on viral processes in marketing messages
Blichfeldt, Bodil Stilling
;
Smed, Karina M.
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
3
,
pp. 289-301
Persistent link: https://www.econbiz.de/10011403681
Saved in:
14
Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Oliveira, Eduardo
;
Panyik, Emese
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
1
,
pp. 53-74
Persistent link: https://www.econbiz.de/10010511165
Saved in:
15
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Saved in:
16
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
17
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
18
Segmenting Taiwanese tourists to China by ethnic identity and generation
Chen, Chun-Chu
;
Wang, Yao-Chin
;
Lin, Yueh-hsiu
;
Jiang, …
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10010359536
Saved in:
19
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
20
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
21
A framework for designing and implementing effective online coupons in tourism and hospitality
Sigala, Marianna
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10009743778
Saved in:
22
Preferences for destination attributes : differences between short and long breaks
Herington, Carmel
;
Merrilees, Bill
;
Wilkins, Hugh
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10009743782
Saved in:
23
Communicating persuasive messages through slow food festivals
Frost, Warwick
;
Laing, Jennifer
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
1
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009743805
Saved in:
24
Social media marketing in tourism education : insights into the development and value of a social network site for a higher education institution in tourism
Zehrer, Anita
;
Grabmüller, Alice
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009580676
Saved in:
25
Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector
Hede, Anne-Marie
;
Kellett, Pamm
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009580674
Saved in:
26
Computer-assisted Webnography : a new approach to online reputation management in tourism
Horster, Eric
;
Gottschalk, Carsten
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10009580675
Saved in:
27
Segmenting indigenous tourists from a serious leisure perspective
Tsung-chiung, Wu
;
Chyong-ru, Liu
;
Wan-chen, Yu
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10009502406
Saved in:
28
The takeoff of social media in tourism
Hvass, Kristian A.
;
Munar, Ana M.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10009554726
Saved in:
29
Attracting divergent segments to a destination : assessing segment compatibility by activities sought ; a case study of Macao
So, Siu-ian A.
;
Dioko, Leonardo A. N.
;
Fong, Hoc N.
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 341-357
Persistent link: https://www.econbiz.de/10009673750
Saved in:
30
Connecting oenological and gastronomical tourisms at the Wine Roads, Veneto, Italy, for the promotion and development of agrotourism
Bitsani, Evgenia
;
Kavoura, Androniki
- In:
Journal of vacation marketing : an international journal
18
(
2012
)
4
,
pp. 301-312
Persistent link: https://www.econbiz.de/10009673764
Saved in:
31
The use of rank order data in segmentation analysis : a case study of Bruce Country, Ontario, Canada
Smith, Wayne W.
;
Smith, Stephen L. J.
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10009160494
Saved in:
32
Mobile advergames in tourism marketing
Çeltek, Evrim
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
4
,
pp. 267-281
Persistent link: https://www.econbiz.de/10008738024
Saved in:
33
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
34
100% PURE New Zealand: branding for back-packers
Bell, Claudia
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
4
,
pp. 345-355
Persistent link: https://www.econbiz.de/10003788523
Saved in:
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