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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Schriftenreihe Schwerpunkt Marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
SpringerLink / Bücher
393
Journal of Food Distribution Research
208
Journal of business research : JBR
160
Europäische Hochschulschriften / 5
134
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132
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107
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94
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88
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80
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80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
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76
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74
farmdoc daily
74
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72
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
66
Journal of Agribusiness
65
EB Series
64
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Journal of the Academy of Marketing Science
54
2010 Annual Meeting, July 25-27, 2010, Denver, Colorado
53
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
Choices
53
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
52
Journal of historical research in marketing
52
2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
49
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78
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1
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
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2
"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne
;
Kadirov, Djavlonbek
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
Saved in:
3
Marketing practices of rural micro and small businesses in Ghana the role of public policy
Blankson, Charles
;
Cowan, Kirsten
;
Darley, William K.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
1
,
pp. 29-56
Persistent link: https://www.econbiz.de/10011922745
Saved in:
4
Marketing : culture institutionalized
Firat, A. Fuat
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
Saved in:
5
Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.
;
Dholakia, Nikhilesh
;
Varman, Rohit
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
Saved in:
6
Religion-motivated enterprises in the marketplace : a macromarketing inquiry
Klein, Thomas A.
;
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10011657526
Saved in:
7
When the commons call "enough", does marketing have an answer?
Duffy, Sarah
;
Layton, Roger A.
;
Dwyer, Larry M.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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8
The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.
;
Shultz, Clifford J.
;
Brečić, Ružica
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
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9
Marketing : the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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10
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
2
,
pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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11
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien
;
Depeyre, Colette
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
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12
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wolfenden, Sally
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
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13
Assessing perceptions of the integrative justice model propositions : a critical step toward operationalizing a macro model
Facca-Miess, Tina M.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 68-77
Persistent link: https://www.econbiz.de/10011452325
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14
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna
;
McManus, Kristy
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Saved in:
15
Special issue: Religion and macromarketing
Benton, Raymond
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011623763
Saved in:
16
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
17
Duft als Erfolgsfaktor : die Wirkung gezielt eingesetzter Duftstoffe im Dienstleistungsumfeld
Girard, Marc
-
2016
Persistent link: https://www.econbiz.de/10011656309
Saved in:
18
Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl
;
Yngfalk, Anna Fyrberg
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
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19
Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
-
2015
Persistent link: https://www.econbiz.de/10011391062
Saved in:
20
Fundraising : Beiträge zur Markenkommunikation und zum Spendenverhalten
Dumler, Anja
-
2015
Persistent link: https://www.econbiz.de/10011391291
Saved in:
21
Essays on scent marketing : effects of scented indoor environments on customers and employees
Girard, Anna L.
-
2015
Persistent link: https://www.econbiz.de/10011607529
Saved in:
22
Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
Saved in:
23
The marketplace of life? : an exploratory study of the commercialization of water resources through the lens of macromarketing
Patsiaouras, Georgios
;
Saren, Michael
;
Fitchett, James A.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10010504596
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24
The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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25
On "brand" : whether a semiotic marketing system or not
Gaski, John F.
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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26
Diversity in marketing system assortments
Layton, Roger A.
;
Duan, Zhirong
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Saved in:
27
Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
Saved in:
28
Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo
;
Chelekis, Jessica
; …
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
Saved in:
29
Essays on real estate research from a marketing perspective
Meindl, Anja
-
2015
Persistent link: https://www.econbiz.de/10011491882
Saved in:
30
Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Guillard, Valérie
;
Roux, Dominique
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10010402640
Saved in:
31
Marketing and the new materialism
Scott, Kristin
;
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
Saved in:
32
Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
Saved in:
33
Subsistence consumer-merchant marketplace deviance in marketing systems : antecedents, implications, and recommendations
Upadhyaya, Shikha
;
Vann, Richard J.
;
Camacho, Sonia
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10010379884
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34
Linking subsistence activities to global marketing systems : the role of institutions
Kolk, Ans
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10010380641
Saved in:
35
Authenticity : a macromarketing perspective
Kadirov, Djavlonbek
;
Varey, Richard J.
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 73-79
Persistent link: https://www.econbiz.de/10010257265
Saved in:
36
Tourism as catalyst for quality of life in transitioning subsistence marketplaces : perspectives from Ha Long, Vietnam
Nguyen Thi Tuyet Mai
;
Rahtz, Don R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10010257272
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37
Twenty years of country-of-origin food labeling research : a review of the literature and implications for food marketing systems
Newman, Christopher L.
;
Turri, Anna M.
;
Howlett, Elizabeth
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 505-519
Persistent link: https://www.econbiz.de/10010467240
Saved in:
38
Roger Dickinson (1929–2012)
Peterson, Mark
;
Vann, Richard
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
Saved in:
39
From marketing ideology to branding ideology
Levy, Sidney J.
;
Luedicke, Marius K.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10009771552
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40
Marketeando : domesticating marketing education the "Peruvian way"
Denegri-Knott, Janice
;
Witkowski, Terrence H.
;
Pipoli, Gina
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10009771553
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41
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
42
Special issue on globalization of marketing ideology
Eckhardt, Giana
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009771557
Saved in:
43
Journal of Macromarketing special issue : anti-consumption research and society
Lee, Michael S. W.
;
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
3
,
pp. 187-189
Persistent link: https://www.econbiz.de/10010126293
Saved in:
44
Marketing in the flourishing society megatrend
Varey, Richard J.
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
Saved in:
45
Open Brands : Effekte nutzergenerierter Markenbotschaften auf die Markenwahrnehmung
Göbel, Fabian
-
2013
Persistent link: https://www.econbiz.de/10009735582
Saved in:
46
Vietnam : political economy, marketing system
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10009513286
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47
The marketing future beyond the limits of growth
Varey, Richard J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 424-433
Persistent link: https://www.econbiz.de/10009692949
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48
Macromarketing teaching materials : a forty-year retrospective
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 412-416
Persistent link: https://www.econbiz.de/10009692954
Saved in:
49
Reflections on sustainable enterprise : a macromarketing approach for macromarketing education
Reppel, Alexander E.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 397-403
Persistent link: https://www.econbiz.de/10009692958
Saved in:
50
Alternative trade organization and subjective quality of life : the case of Latin American coffee producers
Geiger-Oneto, Stephanie
;
Arnould, Eric J.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10009301182
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