The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The course has several educational objectives. The first objective is to broaden the participants’ knowledge concerning the various qualitative approaches, as well as to outline their potential for doctoral dissertations in the area of business research in various European countries. The third...

Topics covered in the seminar include: -measurement theory and construction of reliable and valid measurement instruments; - testing for mediator and moderator effects; - exploratory and confirmatory factor analysis and structural equation modeling; - and hierarchical linear models and latent...

The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...

Preliminary Programme/ Topics addressed in the seminar are: - Roles of third variables: mediation, moderation, suppression, etc. - Hierarchical linear models - Latent class analysis - Principal components and exploratory factor analysis - Confirmatory factor analysis - Measurement analysis -...

The programme in Marketing will include seminars on : - Research Methods in Marketing - Consumer Behaviour - Building Models for Marketing Decisions - Managerial Issues in Marketing - Interpretive Research Methods - Advanced Model Building in Marketing

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

This is the second conference on “Architecture and Social Architecture” which seeks to explore a notion of relationships between organizations and their affiliated architecture. In recent years, organizational scholars have given attention to ways of conceiving space in organizations....