Showing 1 - 10 of 11
Cross-border trade in financial services is underdeveloped within the EU, and it meets numerous obstacles between non-EU countries and EU members like the US or Switzerland. International trade organizations like WTO have not achieved much progress in the area of financial services. With Brexit,...
Persistent link: https://www.econbiz.de/10012098561
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
Persistent link: https://www.econbiz.de/10011481839
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
Persistent link: https://www.econbiz.de/10010527473
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
Persistent link: https://www.econbiz.de/10010236757
Topics covered in the seminar include: -measurement theory and construction of reliable and valid measurement instruments; - testing for mediator and moderator effects; - exploratory and confirmatory factor analysis and structural equation modeling; - and hierarchical linear models and latent...
Persistent link: https://www.econbiz.de/10010231508
The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...
Persistent link: https://www.econbiz.de/10009549576
Preliminary Programme/ Topics addressed in the seminar are: - Roles of third variables: mediation, moderation, suppression, etc. - Hierarchical linear models - Latent class analysis - Principal components and exploratory factor analysis - Confirmatory factor analysis - Measurement analysis -...
Persistent link: https://www.econbiz.de/10009549567
The programme in Marketing will include seminars on : - Research Methods in Marketing - Consumer Behaviour - Building Models for Marketing Decisions - Managerial Issues in Marketing - Interpretive Research Methods - Advanced Model Building in Marketing
Persistent link: https://www.econbiz.de/10009284916
The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.
Persistent link: https://www.econbiz.de/10005876756
The aim of this seminar is to give an advanced treatment of research on or relevant for the analysis of consumer behaviour. The seminar is intended to provide inspiration to doctoral students dealing in their own work with topics related to consumer behaviour, but it is likewise intended to give...
Persistent link: https://www.econbiz.de/10005876738
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