The conference will present a broad selection of papers primarily focussed on the development of business-to-business relationshops and networks in Asia. On this occasion, the theme is Developing Networks in International Marketing and Purchasing.

In recent years, major changes have taken place in the retail banking sector. The customer relationship has once more come to the forefront in terms of priorities. Issues such as customer retention, customer loyalty and communication are more important than ever for building future success. This...

Das Themenspektrum der Vorträge reicht vom Viralen Marketing und den so genannten "Shit Storms" in den sozialen Onlinemedien über Markenpositionierung und Marktforschungstrends bis zur international ausdifferenzierten Retail-Strategie. Parallel stattfindende Workshops mit verschiedenen...

The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

In many countries, innovation in customer relationship management and customer experience has been given a higher priority than previously. There is a consensus within the industry that strong customer intelligence and an effective customer relationship management strategy can help financial...

Der WHU-Campus for Marketing findet 2012 unter dem Leitthema "Marketing im Aufbruch" statt. Die Referenten werden im Rahmen von Vorträgen und einer Podiumsdiskussion zu dem Thema Stellung nehmen und zu einer gemeinsamen Diskussion anregen. Die Konferenz bietet eine exklusive Plattform für den...

The Centre for the History of Retailing and Distribution invites conference proposals that explore retailing and / or distribution from a historical perspective. Papers focusing on all historical periods or geographical areas and based on any methodological and disciplinary perspective are welcome.

The conference theme is "Thriving in a New World Economy" From newspapers to trade publications to scholarly journals, articles abound addressing issues of doing business in a new world economy. We, as international business scholars and, in particular, international marketing scholars, should...

Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances...

The special theme for our conference will be “Transformative research in product and service innovation”. Research impact is high on the agenda and we invite research that makes a difference, advancing the field of product and service innovation and creating an impact on stakeholders. We...