Topics: - Crise et modèle de gouvernance - Environnement et risques - Innovations haute-technologie - Mondialisation, transformations des productions et des consommations - Mutations sociétales, TIC et Big Datas - Neurosciences - Santé et bien-être - Vieillissement de la population

Das Thema der Tagung lautet "Innovation in der Land- und Ernährungswirtschaft". An der SGA Tagung 2018 sollen die Teilnehmenden aus Wissenschaft, Wirtschaft und Politik Innovationen beleuchten und diskutieren. Das Zusammenspiel der verschiedenen Akteure im Innovationsprozess, die...

Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

Le thème retenu pour l'édition 2016 est "Coopération et Marketing".

This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

Conference Theme: « BELOW THE LINE » Communications Topics: Non traditional marketing communications, event communication, sponsorship, patronage, lobbying, rumors, product placement, buzz marketing, public relations. Contributions should focus on non-traditional marketing communications such...

Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the...