Мировой экономический кризис и маркетинговая деятельность в России

Article on the impact of the crisis in the global economy on marketing strategy in Russia. The author substantiates the thesis of the decline in the value of methods of promoting the marketing mix and a gradual return to the dominance of the marketing concept of the distribution.

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Alternative title:	The global economic crisis and marketing activities in Russia
Year of publication:	2010-04-06
Authors:	Kaluzhsky, Mikhail
Institutions:	Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
Subject:	marketing \| marketing mix \| economic crisis

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Extent:	application/pdf
Series:	MPRA Paper.
Type of publication:	Book / Working Paper
Classification:	H80 - Miscellaneous Issues. General ; H83 - Public Administration ; M30 - Marketing and Advertising. General ; M31 - Marketing ; O21 - Planning Models; Planning Policy
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011199842