Two decades of research on in-store technology : antecedents, consequences and future research agenda
| Year of publication: |
2025
|
|---|---|
| Authors: | Vikrant Singh ; Yadav, Mayank |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 5, Art.-No. e70107, p. 1-29
|
| Subject: | customers' shopping experience | in-store digital innovations | in-store technology | retail innovations | SPAR-4 | systematic literature review | TCCM | Einzelhandel | Retail trade | Bibliometrie | Bibliometrics | Innovation | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Digitalisierung | Digitization | Online-Handel | Online retailing | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management |
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