A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Mukta Srivastava and Sreeram Sivaramakrishnan
| Year of publication: |
2022
|
|---|---|
| Authors: | Srivastava, Mukta ; Sivaramakrishnan, Sreeram |
| Subject: | Bibliometric analysis | Biblioshiny | Customer engagement | International marketing | VOSviewer | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Internationales Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-06-2021-0204 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396334