A bibliometric analysis of virtual influencers in the Web of Science

Natalia Vila-López, Ines Kuster-Boluda, Elisabet Mora-Pérez, Isabel Pascual-Riquelme

Year of publication:	2025
Authors:	Vila-López, Natalia ; Küster, Inés ; Mora-Pérez, Elisabet ; Pascual-Riquelme, Isabel
Subject:	Audience \| Bibliometric \| Influencers \| Media \| Message \| Persuasion \| Source \| Target \| Bibliometrie \| Bibliometrics \| Influencer \| Social Web \| Social web \| Marketing

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