A cognitive approach to the development and implementation of marketing decision models
Dipankar Chakravarti
| Year of publication: |
1979
|
|---|---|
| Authors: | Chakravarti, Dipankar |
| Subject: | Absatzpolitik | Absatzplanung |
| Extent: | XI, 255 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Carnegie-Mellon University, Diss. 1979 |
| Notes: | Bibliogr. S. 244-255, Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001986037