A comparative study of the degree, dimensionality, and design of consumer ethnocentrism in diverse cultures
Dana Nicoleta Lascu; Ajay K. Manrai; Lalita A. Manrai; F. Zeynep Bilgin; Gerhard A. Wuehrer
| Year of publication: |
2010
|
|---|---|
| Authors: | Lascu, Dana Nicoleta ; Manrai, Ajay K. ; Manrai, Lalita A. ; Bilgin, F. Zeynep ; Wuehrer, Gerhard A. |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 19.2010, 4, p. 227-246
|
| Subject: | Nationalkultur | National culture | Konsumentenverhalten | Consumer behaviour | Österreich | Austria | Türkei | Turkey | Polen | Poland | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384424