A comparison of online recommendation methods : simultaneous versus sequential approaches
Hwang Kim, Vithala R. Rao
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Hwang ; Rao, Vithala R. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 99.2023, 2, p. 210-227
|
| Subject: | Online recommendation | Bundling | Complementarity | Balance model | Conjoint analysis | Conjoint-Analyse | Personalisierung | Personalization | Online-Handel | Online retailing | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321976