A comparison of two approaches to the optimal positioning of a new product in an attribute space
S. Albers and K. Brockhoff
| Year of publication: |
1977
|
|---|---|
| Authors: | Albers, Sönke ; Brockhoff, K. |
| Publisher: |
Brussels |
| Subject: | Absatzplanung | Statistiktheorie |
| Extent: | 23 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001818756